TY - JOUR A1 - Mair, Johanna A1 - Seelos, Christian T1 - When business becomes a tool for fighting poverty JF - Business Digest, UK edition N2 - Can we continue to categorically dismiss consumers in Southern countries at a time when companies are struggling to find new markets? Based on « Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View », by Christian Seelos and Johanna Mair, Academy of Management Perspectives, November 2007, and the interviews of Iqbal Quadir, founder and director of the Legatum Center for Development and Entrepreneurship at MIT (USA), February 2009. Y1 - 2009 UR - https://opus4.kobv.de/opus4-hsog/frontdoor/index/index/docId/2208 ET - 193 ER -