TY - JOUR A1 - Mair, Johanna A1 - Seelos, Christian T1 - Sustainable development, sustainable profit T2 - European Business Forum N2 - Social entrepreneurship can be a powerful tool for corporations to gain entry and build loyalty in developing markets. While economic growth has led to tremendous improvements in personal freedoms and well-being for people in industrialised societies, it has left too many behind. The images of hunger, disease and human misery refuse to disappear from our television screens. How can growth be made more sustainable while at the same time including and benefiting all of society? The paradox is painful: while traditional markets are saturated, billions of people are desperately waiting for companies to cater to their most basic needs and wants. Social entrepreneurs act as change agents that enable the poor to participate in economic life. Entrepreneurs invent business models that can be scaled up and possibly repeated elsewhere: the Grameen Bank model has been replicated all over the world, with huge success. Social entrepreneurship initiatives also constitute local resources that lend themselves to new configurations for novel forms of value creation. KW - Social responsibility KW - Entrepreneurs KW - Sustainable development KW - Developing countries KW - LDCs KW - Economic development Y1 - 2017 UR - https://opus4.kobv.de/opus4-hsog/frontdoor/index/index/docId/2190 UR - https://search.proquest.com/docview/224672209?accountid=11379 SN - 1469-6460 VL - 20 SP - 49 EP - 53 ER -