@article{MairSeelos2017, author = {Johanna Mair and Christian Seelos}, title = {Profitable business models and market creation in the context of deep poverty: A strategic view}, journal = {Academy of Management Perspectives}, volume = {21}, number = {4}, pages = {49 -- 63}, doi = {10.5465/AMP.2007.27895339}, year = {2017}, }