@article{RoemmeleGibson2020, author = {Andrea R{\"o}mmele and Rachel Gibson}, title = {Scientific and subversive: The two faces of the fourth era of political campaigning}, journal = {New Media \& Society}, editor = {Homero Gil de Z{\´u}{\~n}iga}, volume = {22}, number = {4}, pages = {595 -- 610}, doi = {10.1177/1461444819893979}, year = {2020}, }