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Seit Beginn des 19. Jahrhunderts ist die touristische Destination ein Produkt, das nach Kundenwünschen hergestellt wird wie andere Produkte auch. Soweit diese Destination ein „Ort außerhalb des gewöhnlichen Umfeldes“ des Touristen ist, wird gemeinhin von Tourismus gesprochen. Wenn sich der Tourist nur deshalb an den „ungewöhnlichen“ Ort begibt, weil er dort bestimmte, besondere Annehmlichkeiten (Wetter, Essen, usw.) sucht, und ihm der Ort als solcher ansonsten völlig gleichgültig ist, dann sind nachstehende Überlegungen nicht einschlägig. Sollte der Tourist jedoch auch Interesse an dem besuchten Ort haben, so ändern die heute verfügbaren mobilen elektronischen Hilfsmittel seinen Zugang meist ganz erheblich. Um diese Veränderungen geht es hier.
The first part of this chapter gives some theoretical background on interculturality. International hospitality is characterized by many factors, one of them being the fact that most people working
in this field travel a lot and travel a lot abroad. This leads to countless individual experiences, of which many are told and retold as anecdotes. However, as the name says, this is only anecdotal
knowledge. Anecdotal knowledge is knowledge based on own experiences, which comes with emotions, with authenticity and often with the personal satisfaction to have overcome a difficult situation. It will often liberally be generalized and, with the gut feeling of conviction be used as a tool to convince oneself, stating, “I really know!” The fact that one seems to master those experiences somehow can quickly make one feel qualified to talk seriously about this subject. The
essential difference between (individual) anecdotal knowledge and systematic knowledge, however, is that systematic knowledge is the documented, structured, and analyzed essence of many people. It relates to models and theory, to systematic and documented observation, to controlled reduction of complexity, and hence to the capacity to formulate hypotheses and predictions which
in turn can be verified repeatedly. Only this systematic type of scientific knowledge is used in this chapter. It might frustrate some long-time cherished anecdotal obviousnesses of a few readers. Sorry for this.
After considering possible sources for the analysis, it is shown how Western thinking has globalized itself through colonialism, and is now regarded by Westerners as “global normality.” In China, this is seen completely differently. Next, the long-term Chinese strategy to achieve technological world domination is described alongside hard and arbitrary Chinese interventions in their economy, the lack of a rule of law, and the increasing technical and economic detachment from the Western world (decoupling). In this context, entrepreneurs are now mainly needed as “useful idiots” (Lenin) to build and secure Chinese independence and later supremacy. Finally, attention is drawn to the mostly inadequate training courses for entrepreneurs that instead of tough challenges prefer to give gentle references to a culture that has already passed.