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Case study teaching is a state-of-the-art didactical method for strategy and management classes. It is a very effective way to combine theory with practice and to involve students in a very active way. Different to the use of existing, secondary teaching cases, this chapter focuses on the production and use of your own case study. Writing and integrating your own teaching case is very beneficial in terms of the alignment between teaching content and the case as well as the overall involvement of both sides, the lecturer and the class. An important chapter objective is about the description of an effective case study writing process as well as about methods to integrate the case into your teaching concept. The writing processes and didactical methods are exemplified by a case study itself (teaching case about Nespresso). Here it is important to give pragmatic advices and to show outcomes in terms of learning and teaching success.
Die Kundenzufriedenheit entscheidet über den Erfolg von Produktinnovationen. An der Hochschule für angewandte Wissenschaften Kempten wurde daher eine methodische Studie über die Zufriedenheit mit aktuellen Fahrerassistenzsystemen durchgeführt, deren Erkenntnisse der Ausrichtung zukünftiger Entwicklungen dienen.