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Values and business ethics have increasingly gained recognition as important factors for organizational success in recent years. However, it is a difficult endeavor to intentionally improve employees’ value orientation within training for professional practice. This paper presents a multi-step approach which aimed at developing training measures to improve value orientation in banks. It includes two empirical studies aimed at value-related training needs assessment and the further specification of training needs, followed by a stakeholder workshop to identify values particularly relevant for training and to collect authentic scenarios with specific ethical dilemma situations. In a final step these scenarios are developed into case examples suited for training. Enriched with tasks for reflection, these cases can be implemented in work-oriented trainings measures.
In the age of globalization, increasing financial competition and economic recession can create complex ethical challenges, which face organizations’ cultural contexts. The purpose of this research is to develop and test an effective implementation model for training on values in an organization which comprises four steps. The first step is a value-related requirements analysis for the specification of training needs. The second step, conceptualization, starts with a workshop to identify values relevant for training and to collect authentic scenarios with ethical dilemma situations. These scenarios are subsequently developed into case examples. In the third step these cases were realized by embedding them in suitable work-oriented training measures. Finally, in step four, there is an evaluation on the realization phase.