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Grundlagen des Tourismus
(2021)
Tourismus und Reisen stellen für viele Menschen bedeutsame Bestandteile ihres Lebens dar. Dies gilt sowohl für Urlaubsreisen als auch für geschäftliche Reisen und die daran geknüpften Erlebnisse und Verpflichtungen. Der Tourismusnachfrage steht eine breite Palette touristischer Anbieter gegenüber, die vielfältige Produkte und Services unternehmerisch am Markt platzieren. Das Buch bietet eine umfangreiche Einführung in diese unterschiedlichen Facetten des Tourismus. Auf Basis des Systems Tourismus und dessen historischer Entwicklung werden die Grundlagen der touristischen Nachfrage und die Besonderheiten des Tourismusmanagements erörtert. Ebenso werden die touristischen Angebotselemente von Verkehrsträgern über die Hotellerie, Reiseveranstalter und -büros bis hin zu Destinationen vorgestellt. Kapitel zur Tourismuspolitik und Tourismuskritik sowie zum touristischen Informations- und Geschäftsreisemanagement vervollständigen das Buch. Die umfassende Einführung wendet sich an Studierende, Praktiker und alle am Tourismus Interessierten.
The hospitality sector has been facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.
While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present the newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness of the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international.
This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
Leadership im Marketing
(2021)
Marketing wird zunehmend weniger als Führungsphilosophie verstanden. Um die Erfolgs- und Praxisrelevanz einer strategischen und integrativen Kunden- und Marktorientierung im Innen- und Außenverhältnis eines Unternehmens offen zu legen, werden in diesem essential sechs strategische Leitprinzipien als Bausteine eines Leadership-Ansatzes im Marketing herausgearbeitet und vorgestellt. Diese Leitprinzipien werden als Erfolgstreiber auf dem Weg zu einer führenden Markt- und Wettbewerbsposition als unabdingbar erachtet.
Die Frage nach der Bestimmung von Professionalität zählt zu den Dauerthemen der Sozialen Arbeit. Viele Veröffentlichungen weisen einerseits darauf hin, dass an dieser Fragestellung gearbeitet wird, andererseits sind sie ein Indiz dafür, dass kein einheitliches Professionalitätsverständnis existiert. Diese Unbestimmtheit hat nicht nur auf kollektiver Ebene Auswirkungen auf die Profession und Disziplin Soziale Arbeit insgesamt, sondern auch auf die einzelnen Fachkräfte der Sozialen Arbeit: Seien es Unsicherheit im konkreten beruflichen Handeln als solches oder eine allgemeine „Identitätsdiffusion() im Hinblick auf die eigene Profession“. Es drängt sich die Frage auf, wie individuelle Prozesse einer professionellen Identitätsentwicklung verlaufen. Dieses Erkenntnisinteresse greift die vorliegende Studie auf und versucht durch die Rekonstruktion einzelner Entwicklungsverläufe von Studierenden der Sozialen Arbeit während und nach ihrem Studium neue Einblicke in die Professionalitätsentwicklung zu erhalten.
Why it is that half the population is female, yet women made up only 7% of Fortune 500 CEOs in 2020?
This book explores why this shocking fact should concern all workers and what women in particular bring to the workplace. It reviews the imposed barriers versus the choices women make that reduce their numbers at senior levels and seeks to guide both women and men in how to promote and retain great talent that can otherwise be lost.
Women expect life to be fair, yet it is not. It is not easy being a woman in the male-defined business world. It is not easy being harshly judged by men and women. It is not easy having to be better than male counterparts. It is not easy having to always appear credible through higher competence and professionalism. Women have to tolerate old norms and yet take huge steps to connect with and improve the world around them. This means developing their own mindset, skills and interactions with men and women in the workplace. Based on research evidence and personal experiences, this book reveals why not all environments are appropriate for women to thrive in and shares examples from women who have shown the courage to be their authentic self and become role models for others.
This book is a compendium, a collection of concise yet detailed information, designed as a resource for businesspeople, looking at communication knowledge, skills, mindset, and tools, and refreshing the application of useful models. We challenge individuals to choose to care about how they communicate - not how important they appear, but how they positively influence others and make others feel. Many of the models some may already have come across. What is new is considering why communication is so important, what mindset leaders need to make a difference and then the right tool or approach for many different work-related scenarios. It's all about the goal and the meaning they convey when leaders set out to share information, seek input, discuss ideas, build relationships, show appreciation or open up about hopes and dreams.
With globalization and digitalization steadily contributing to the rising presence of virtual work, which is inherently different than working in an office, we also review the different set of skills to master virtual communication and collaboration. By combining real-life examples, theory and practical application, we share valuable and highly applicable know-how so leaders will be able to grow as communicators and have a reliable resource they can go back to time and time again.
Children at risk
(2021)
Researchers from universities in Lesotho and Germany have cooperated in a joint research project, which aimed at exploring the situation of children at risk in both countries. Thus,similarities and differences between the situation of children at risk in Lesotho and Germany can be elucidated. At first, the contributions from both countries show risk factors that apply to vulnerable children, and/or risk groups of those who are most likely of being at risk. From the perspective of both countries, it is also explored which measures are taken to mitigate the risks for children. In further contributions, common care models as well as alternative care arrangements in Lesotho and Germany are examined. Again, from the perspective of both countries, ways on how empowerment and participation of the children can be means to reduce the risks for children are described.In general, the book presents a combination of theoretical foundations, applied sciences and best practice examples. Therefore, it will be possible to deepen the understanding about children at risk in both countries, which should result in a simultaneous learning process from each other. The editors are: Dr. Friso Ross, Professor of Law at the Kempten University of Applied Sciences and currently President of the German Association of Social Work Schools (FBTS)Pumela Mahao, M.A., B.A., Social Work Lecturer at the National University of Lesotho