@incollection{Gardini2014, author = {Marco A. Gardini}, title = {The Challenge of Branding and Brand Management: Perspectives from the Hospitality Industry}, booktitle = {Tourism and Leisure: Current Issues and Perspectives of Development}, editor = {Harald Pechlaner and Egon Smeral}, isbn = {9783658066598}, doi = {10.1007/978-3-658-06660-4_16}, year = {2014}, }