@phdthesis{Hauck2024, author = {Hauck, Katharina}, title = {Challenges of the organic wine sector - A value chain analysis of organic wine in Germany}, volume = {2024}, number = {99}, edition = {1. Auflage}, publisher = {Geisenheimer Berichte}, address = {Geisenheim}, isbn = {ISBN 978 3 934742 91 8}, url = {http://nbn-resolving.de/urn:nbn:de:hebis:2083-898}, school = {Hochschule Geisenheim University}, pages = {II -- 95}, year = {2024}, abstract = {The demand for organic products is continuously increasing, with Germany's organic market reaching 15.9 billion euros, making it the second largest in the world. Concurrently, the organically farmed area in Germany is also expanding. The German wine industry is similarly affected, with the share of organic viticulture more than doubling over the past decade. However, there is a notable disparity in the demand for organic wine compared to other organic foods. This dissertation aims to explain the discrepancy between the increasing area of organically cultivated vineyards and the lack of conscious purchasing of organic wine. The research project investigates the entire value chain of organic wine using qualitative and quantitative methods. It surveys producers about their attitudes and motivations behind converting vineyards to organic farming, and includes feedback from traders to define consumer preferences and future market developments. The study also examines the end consumer's perspective to understand why organic wine is not consciously perceived and purchased. The findings reveal that personal conviction drives winegrowers to switch to or maintain organic farming, but low demand is offset by challenging production conditions and higher costs. Traders are interested in organic wine only if there is demand, and their limited knowledge hinders consumer education.}, language = {de} }