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Knowledge is our most valuable asset! Due to the increasing fluctuation caused by demographic change, the change in society and the industry, companies are increasingly confronted with knowledge management. Therefore, companies have problems with carrying out projects effectively. There are several models, methods and tools to develop an effective concept for knowledge management. Can the process capability of projects be ensured despite high fluctuation? What appropriate methods and tools are available to manage knowledge? These and more questions are clarified in the course of this work and presented in a conceptual proposal.
Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers
(2017)
During its process of diffusion, YouTube has become increasingly attractive for advertisers, not only in terms of classical commercials (like pre-roll ads) but also in terms of product placement opportunities. This article aims to explore the processes between YouTube creators and advertisers concerning product placement enquiries. For this purpose, YouTube creators from Germany ( n = 57) answered an online survey about their experiences with advertisers. The creators covered a wide range of YouTube channel genres (beauty, fashion, comedy, gaming, cooking) and differed in number of subscribers. Some creators who took part in the survey had less than 20,000 subscribers, others had between 20,000 and 500,000 subscribers and still others had more than 500,000 subscribers. How often do YouTube creators use product placement? Is paid-for placement an important source of finance for them? How professional are the relations and processes between YouTube creators and advertisers? Before presenting and discussing the results of the empirical survey of the current use of product placement, a brief history of how YouTube has become a marketing space for advertisers is provided.
Rotary mowers are ofen used for forage harvesting in agriculture, as this technology can achieve a high throughput. These knives are therefore exposed to high levels of wear and tear, and will also be ofen changed because of loss of material by bad cutting quality. That
is why it is interesting to save costs during manufacturing in spite of a correspondingly long service life. This research records the current manufacturing quality of the mower blades and examines how they behave in comparison. Based on the obtained results, further decisions on the methods, procedures and ways of extending the life of the disc mower blades should be proposed. For the investigations, a test bench based on a wear pot was used. The wear that occurs on the blade is determined using several parameters and compared accordingly. The parameters of the test setup determined as a result of the test can be used for further studies of wear resistance.
In the intersection of technology and music listening, understanding user experiences is paramount. This research employed the Experience Sampling Method via the smartphone app MuPsych to continuously capture real-time data on individuals' music listening behaviors and related emotional responses. Over a span of two weeks, participants from Germany were prompted to report on various factors as they engaged in music listening, resulting in a rich dataset. Results indicate that Spotify Premium was the most frequently used music application, with personal playlists being the preferred listening format. To unravel the intricacies of these responses and their determinants, linear mixed-effects model analysis was utilized. Among the critical findings, the Perceived Usefulness and Perceived Ease of Use, two of the central constructs of the Technology Acceptance Model, emerged as significant predictors for the valence and enjoyment of the music experienced by users during the onset of music listening sessions. This highlights the imperative role of user-friendly interfaces in enhancing positive emotional states even before fully engaging with the music, underscoring the need for designers and developers of music-related apps to prioritise usability and useful functions.
Well-trained professionals, like social workers, are essential for effective prevention of child sexual abuse (CSA). The present study assesses knowledge and knowledge acquisition regarding CSA in social work undergraduate students in a cross-sectional design. Three options for acquisition were assumed: 1) professional education, 2) media consumption, or 3) own experiences of CSA. Results indicated no improvement of knowledge through any of the prior mentioned sources and a high variability in knowledge. In contrast to expectations, personal experiences of CSA were associated with a higher threshold in recognition of CSA incidents. The meaning of the results for prevention and intervention are discussed by highlighting the role of taboos in professional education and the effects of media coverage.
Introduction. Music streaming services have changed how music is played and perceived, but also how it is managed by individuals. Voice interfaces to such services are becoming increasingly com-mon, for example through voice assistants on mobile and smart devices, and have the poten-tial to further change personal music management by introducing new beneficial features and new challenges.
Method. To explore the implications of voice assistants for personal music listening and management we surveyed 248 participants online and in a lab setting to investigate (a) in which situa-tions people use voice assistants to play music, (b) how the situations compare to established activities common during non-voice assistant music listening, and (c) what kinds of com-mands they use.
Analysis. We categorised 653 situations of voice assistant use, which reflect differences to non-voice assistant music listening, and established 11 command types, which mostly reflect finding or refinding activities but also indicate keeping and organisation activities.
Results. Voice assistants have some benefits for music listening and personal music management, but also a notable lack of support for traditional personal information management activities, like browsing, that are common when managing music.
Conclusion. Having characterised the use of voice assistants to play music, we consider their role in per-sonal music management and make suggestions for improved design and future research.