open_access
Refine
Year of publication
- 2014 (2) (remove)
Document Type
- Conference Proceeding (2) (remove)
Language
- English (2)
Keywords
- PVT-Norm (1)
Department/institution
- Fachbereich - Maschinenbau und Verfahrenstechnik (2) (remove)
Market and simulation analysis of PVT applications for the determination of new PVT test procedures
(2014)
There is a popular saying in German: Innovation is when the market shouts “Hooray!”. Thus, a new idea is only as good as its diffusion into the addressed social system. The question is what affects the adoption or rejection of a new idea. Carsten Deckert shares his experience on the main innovation resistances and on ways to increase the acceptance of new ideas. He talks about which perceived attributes of innovations are conducive to the rate of adoption of an innovation and which are characteristics of failed innovations.