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The Long Tail theory serves as an explanation for market change triggered through evolving online market conditions. However, it is often referred to without empirical validation, or with inconsistent findings on its applicability. Therefore, this paper analyses the applicability of the Long Tail theory to German online media offerings as of 2014 and 2016, focusing on offerings that serve information purposes (information offerings). Based on a unique dataset of commercially oriented online media offerings (Longitudinal IntermediaPlus 2014–2016), an analysis for three Long Tail characteristics (variety increase, opposing concentration between hit and niche offerings and niche market share increase) is conducted. By additionally distinguishing between political and entertainment-oriented information offerings as boundaries of democratized online market conditions the analysis reveals that the Long Tail theory is not fully applicable to any market sample, and especially not to politically oriented offerings.
The German banking system and the global financial crisis: causes, developments and policy responses
(2009)
Germany’s banking sector has been severely hit by the global financial crisis. In a German context as of February, 2009, this paper reviews briefly the structure of the banking industry, quantifies effects of the crisis on banks and surveys responses of economic policy. It is argued that policy design needs to enhance transparency and enforce the liability principle. In addition, economic policy should not eclipse principles of competition policy.
This dissertation, written for the course Master of European Social Policy Analysis – National University of Ireland Maynooth - , shows the context or so-called framework within which the medical social work service in two different welfare states: Ireland and Germany operates. This means the societal context as a whole, the health system in general (macro-level) and the hospital setting (mezzo-level) in particular. The idea of this publication is to give a short overview of the historic development of medical social work (micro-level) in Ireland and Germany and some background information about what medical social work is. The time frame examined starts from the 1980s up to present. The main questions to be answered are: What are the interdependencies between the macro-, mezzo- and micro-level? Have changes in the health system in general and the hospitals in particular influenced medical social work and if so how? What are the similarities and differences in the two countries?