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Die Simulation landwirtschaftlicher Prozesse hat in den vergangenen Jahren stark an Bedeutung gewonnen. Damit ist die Hoffnung verbunden, neue Erkenntnisse zu generieren mit dem Ziel der Erhöhung der Effizienz, Qualität und Wirtschaftlichkeit in der Landwirtschaft. Besonders große Herausforderungen stellen dabei die Modellierung landwirtschaftlicher Güter und der für Simulationen teilweise erforderliche, hohe Rechenaufwand dar. Um der bereits recht weiten und weiter fortschreitenden Verbreitung dieser Technologien Rechnung zu tragen und sie zu fördern, entstand die Idee für eine themenspezifische Tagung, die sich ausdrücklich und ausschließlich mit der Simulation landtechnischer Güter und Prozesse befasst.
There is a popular saying in German: Innovation is when the market shouts “Hooray!”. Thus, a new idea is only as good as its diffusion into the addressed social system. The question is what affects the adoption or rejection of a new idea. Carsten Deckert shares his experience on the main innovation resistances and on ways to increase the acceptance of new ideas. He talks about which perceived attributes of innovations are conducive to the rate of adoption of an innovation and which are characteristics of failed innovations.
The standard definition of creativity is based on a tension between originality and effectiveness. Borrowing from the wave-particle duality in physics one could say that there is an originality-effectiveness duality at work for creativity. The paper explores how this tension pervades Amabile's (1997) componential theory of organizational creativity with the components organizational motivation, management practices (including work assignment and work control) and resources. As a method the so called value square (" Wertequadrat ") developed by Helwig (1967) and Schulz von Thun (1998) is used which balances a value with its countervalue. The author identifies a tension of corporate tradition and corporate change for organizational motivation, a tension of skills and challenges for work assignment, a tension of management by control and management by loss of control for work control as well as a tension of organizational efficiency and organizational slack for resources. Additionally different implications of these tensions for the resistance of a company to creativity, for an organizational climate conducive to creativity as well as for resource allocation in creative endeavours are discussed.