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Preserving Software Quality Characteristics from Requirements Analysis to Architectural Design
(2006)
Probing the Potential of Multimedia Artefacts to Support Communication of People with Dementia
(2015)
Probing the Potential of Multimedia Artefacts to Support Communication of People with Dementia
(2015)
Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers
(2017)
During its process of diffusion, YouTube has become increasingly attractive for advertisers, not only in terms of classical commercials (like pre-roll ads) but also in terms of product placement opportunities. This article aims to explore the processes between YouTube creators and advertisers concerning product placement enquiries. For this purpose, YouTube creators from Germany ( n = 57) answered an online survey about their experiences with advertisers. The creators covered a wide range of YouTube channel genres (beauty, fashion, comedy, gaming, cooking) and differed in number of subscribers. Some creators who took part in the survey had less than 20,000 subscribers, others had between 20,000 and 500,000 subscribers and still others had more than 500,000 subscribers. How often do YouTube creators use product placement? Is paid-for placement an important source of finance for them? How professional are the relations and processes between YouTube creators and advertisers? Before presenting and discussing the results of the empirical survey of the current use of product placement, a brief history of how YouTube has become a marketing space for advertisers is provided.
Increasing global awareness of the benefits of electromobility has brought about the need for new concepts in terms of the acoustic design of future vehicle generations. This includes both the creative design process and the development of suitable methods for the evaluation of target sounds by trial participants. The main difference between e-car sound surveys and those carried out on familiar sound categories is the potential consumer’s lack of experience with electric vehicles. Thus the consumer has no, or very unspecific, expectations in this regard. Several studies have consequently shown that many subjects have to construct their personal frame of reference for evaluation within the listening experiment. However, this is possibly at odds with experience-based expectations relating to the sounds of conventional combustion engines. The result is a conflict of objectives between the traditional and the modern, familiarity and strangeness and not least between driving freedom and ecological awareness. In this context, the authenticity of the sound and the subjective interpretability of the sound information also appear as moderator variables. Moreover, associations with other vehicle categories, for example streetcars, also influence the perceived sound quality. In the course of this contribution, these factors will be expounded and their influence on the evaluation of interior noise discussed.