The Impact of Source Effects on the Evaluation of Music for Advertising
| Author: | Manuel Anglada-Tort, Steve Keller, Jochen SteffensORCiD, Daniel Müllensiefen |
|---|---|
| Fachbereich/Einrichtung: | Hochschule Düsseldorf / Fachbereich - Medien |
| Hochschule Düsseldorf / Fachbereich - Medien / Sound and Vibration Engineering | |
| Document Type: | Article |
| Year of Completion: | 2020 |
| Language of Publication: | English |
| Publisher: | ARF |
| Parent Title (English): | Journal of Advertising Research |
| Volume: | 60 |
| Issue: | 3 |
| Article Number: | JAR-2020-016 |
| DOI: | https://doi.org/10.2501/JAR-2020-016 |
| Dewey Decimal Classification: | 0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik |
| Licence (German): | |
| Release Date: | 2020/10/16 |