How Digital Disruption Changes Pricing Strategies and Price Models
| Author: | Andreas KrämerGND, Regine KalkaGND |
|---|---|
| Fachbereich/Einrichtung: | Hochschule Düsseldorf / Fachbereich - Wirtschaftswissenschaften |
| Document Type: | Part of a Book |
| Year of Completion: | 2017 |
| Language of Publication: | English |
| Publisher: | Springer International Publishing |
| Place of publication: | Cham |
| Parent Title (English): | Phantom Ex Machina |
| Subtitle (English): | Digital Disruption’s Role in Business Model Transformation |
| Editor: | Anshuman Khare, Brian Stewart, Rod Schatz |
| Page Number: | 17 |
| First Page: | 87 |
| Last Page: | 103 |
| Related URL: | http://link.springer.com/10.1007/978-3-319-44468-0_6 |
| DOI: | https://doi.org/10.1007/978-3-319-44468-0_6 |
| ISBN: | 978-3-319-44467-3 |
| ISBN: | 978-3-319-44468-0 |
| Tag: | Marketing; Preispolitik |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Licence (German): | |
| Release Date: | 2020/06/09 |