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Why Some Ideas Refuse to Diffuse

  • There is a popular saying in German: Innovation is when the market shouts “Hooray!”. Thus, a new idea is only as good as its diffusion into the addressed social system. The question is what affects the adoption or rejection of a new idea. Carsten Deckert shares his experience on the main innovation resistances and on ways to increase the acceptance of new ideas. He talks about which perceived attributes of innovations are conducive to the rate of adoption of an innovation and which are characteristics of failed innovations.

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Metadaten
Author:Carsten DeckertORCiDGND
open access (DINI-Set):open_access
open access :Bronze - frei zugänglich aber ohne Lizenzhinweis, d.h. keine Weitergabe
Fachbereich/Einrichtung:Hochschule Düsseldorf / Fachbereich - Maschinenbau und Verfahrenstechnik
Document Type:Conference Proceeding
Year of Completion:2014
Language of Publication:English
Publisher:KNect 365
Place of publication:München
Subtitle (English):8th Annual Conference Front End of Innovation (FEI EMEA), Munich
URN:urn:nbn:de:hbz:due62-opus-18193
DOI:https://doi.org/10.13140/RG.2.1.3379.2085
Dewey Decimal Classification:6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften / 620 Ingenieurwissenschaften und zugeordnete Tätigkeiten
Licence (German):Es gilt das deutsche Urheberrecht
Release Date:2019/06/03
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