Towards a common terminology for music branding campaigns

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Metadaten
Author:Martin Herzog, Steffen Lepa, Hauke Egermann, Andreas Schoenrock, Jochen SteffensORCiD
Fachbereich/Einrichtung:Hochschule Düsseldorf / Fachbereich - Medien
Document Type:Article
Year of Completion:2020
Language of Publication:English
Parent Title (English):Journal of Marketing Management
Volume:36
Issue:1-2
First Page:176
Last Page:209
DOI:https://doi.org/10.1080/0267257X.2020.1713856
Tag:Music Branding Expert Terminology (MBET); Music branding; brand identity; brand value; musical congruity; musical meaning
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):keine Lizenz - nur Metadaten
Release Date:2020/10/16