Why Some Ideas Refuse to Diffuse

  • There is a popular saying in German: Innovation is when the market shouts “Hooray!”. Thus, a new idea is only as good as its diffusion into the addressed social system. The question is what affects the adoption or rejection of a new idea. Carsten Deckert shares his experience on the main innovation resistances and on ways to increase the acceptance of new ideas. He talks about which perceived attributes of innovations are conducive to the rate of adoption of an innovation and which are characteristics of failed innovations.

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Author:Carsten DeckertORCiDGND
Fachbereich/Einrichtung:Hochschule Düsseldorf / Fachbereich - Maschinenbau und Verfahrenstechnik
Document Type:Book
Year of Completion:2014
Publisher:KNect 365
Place of publication:München
Licence (German):keine Lizenz - nur Metadaten
Release Date:2019/06/03