TY - CHAP A1 - Gerhardt, Emil A1 - Geiger, Chris A1 - Säger, Mitja T1 - Designing Fractal Expressions for Immersive Aesthetic Experiences T2 - 2025 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW) KW - Virtuelle Realität KW - Installation (Kunst) KW - Interaktive Kunst Y1 - 2025 U6 - https://doi.org/10.1109/VRW66409.2025.00466 SP - 1642 EP - 1643 PB - IEEE CY - Piscataway, NJ ER - TY - JOUR A1 - Gerhards, Claudia T1 - Of tubes and telegrams: The names of social media platforms and messenger services JF - Convergence: The International Journal of Research into New Media Technologies Y1 - 2023 U6 - https://doi.org/10.1177/13548565231174591 SN - 1748-7382 VL - 0 IS - 0 SP - 1 EP - 25 PB - Sage ER - TY - CHAP A1 - Gerhards, Claudia ED - Christians, Heiko ED - Bickenbach, Matthias ED - Wegmann, Nikolaus T1 - Influencen T2 - Historisches Wörterbuch des Mediengebrauchs, Bd. 3 Y1 - 2022 SN - 978-3-412-51430-3 SP - 163 EP - 179 PB - Böhlau CY - Köln, Weimar, Wien ER - TY - GEN A1 - Gerhards, Claudia T1 - Was zeichnet „gutes Verhalten“ von Influencern bei Werbekooperationen aus? Die Sicht von Agenturen T2 - transfer - Zeitschrift für Kommunikation und Markenmanagement Y1 - 2021 SN - 1436-798X VL - 67 IS - 2 SP - 100 EP - 105 PB - New Business Verlag ER - TY - CHAP A1 - Gerhards, Claudia ED - Christians, Heiko ED - Bickenbach, Matthias ED - Wegmann, Nikolaus T1 - Snapchatten T2 - Historisches Wörterbuch des Mediengebrauchs, Bd. 2 Y1 - 2018 SN - 978-3-412-50512-7 SP - 425 EP - 439 PB - Böhlau CY - Köln, Weimar, Wien ER - TY - JOUR A1 - Gerhards, Claudia T1 - YouTube-basierte Geschäftsmodelle von Bewegtbildanbietern. Eine Option für Fernsehproduzenten? JF - MedienWirtschaft. Zeitschrift für Medienmanagement und Medienökonomie Y1 - 2015 SN - 1613-0669 VL - 12 IS - 2 SP - 14 EP - 26 PB - New-Business-Verlag ER - TY - JOUR A1 - Gerhards, Claudia T1 - Product placement on YouTube: An explorative study on YouTube creators’ experiences with advertisers JF - Convergence: The International Journal of Research into New Media Technologies N2 - During its process of diffusion, YouTube has become increasingly attractive for advertisers, not only in terms of classical commercials (like pre-roll ads) but also in terms of product placement opportunities. This article aims to explore the processes between YouTube creators and advertisers concerning product placement enquiries. For this purpose, YouTube creators from Germany ( n = 57) answered an online survey about their experiences with advertisers. The creators covered a wide range of YouTube channel genres (beauty, fashion, comedy, gaming, cooking) and differed in number of subscribers. Some creators who took part in the survey had less than 20,000 subscribers, others had between 20,000 and 500,000 subscribers and still others had more than 500,000 subscribers. How often do YouTube creators use product placement? Is paid-for placement an important source of finance for them? How professional are the relations and processes between YouTube creators and advertisers? Before presenting and discussing the results of the empirical survey of the current use of product placement, a brief history of how YouTube has become a marketing space for advertisers is provided. Y1 - 2017 U6 - https://doi.org/10.1177/1354856517736977 SN - 1354-8565 VL - 25 IS - 3 SP - 516 EP - 533 PB - SAGE Publications ER - TY - JOUR A1 - Gerhards, Claudia T1 - Social Media Influencers as “Dirty Workers”: An Explorative Study on How They Use Strategies to Reduce the Moral Taint JF - Social Media + Society N2 - Since social media influencers have become popular and monetize their content with the help of advertising deals, they have been associated with morally questionable, deceptive behavior. The list of misconduct is long. It includes, for example, not disclosing sponsored content, withholding negative experiences with promoted products, buying fake followers, and promoting false ideals of beauty. Building on the concept of “dirty work” as a theoretical framework, this article asks which strategies influencers use to soften this moral taint. Qualitative interviews with influencers living in Germany show that they are aware of their negative image in public and use various stigma management strategies. This article offers a perspective that has not yet played a role in the ethics debate about influencers. It asks how influencers, who are often associated with morally questionable practices, immunize themselves against this negative image and find a positive work identity. Y1 - 2025 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:hbz:due62-opus-54189 SN - 2056-3051 VL - 11 IS - 2 PB - SAGE Publications ER - TY - JOUR A1 - General, S. A1 - Bobrowski, N. A1 - Pöhler, D. A1 - Weber, Konradin A1 - Fischer, C. A1 - Platt, U. T1 - Airborne I-DOAS measurements at Mt. Etna: BrO and OClO evolution in the plume JF - Journal of Volcanology and Geothermal Research KW - Luftreinhaltung Y1 - 2015 U6 - https://doi.org/10.1016/j.jvolgeores.2014.05.012 SN - 0377-0273 VL - 300 SP - 175 EP - 186 PB - Elsevier ER - TY - CHAP A1 - Geiger, Christian A1 - Thiele, Simon A1 - Meyer, Laurid A1 - Meyer, Stefan A1 - Hören, Lutz A1 - Drochtert, Daniel ED - Reidsma, Dennis ED - Katayose, Haruhiro ED - Nijholt, Anton T1 - Goin’ Goblins - Iterative Design of an Entertaining Archery Experience T2 - Advances in Computer Entertainment. 10th International Conference, ACE 2013, Boekelo, The Netherlands, November 12-15, 2013. Proceedings Y1 - 2013 SN - 978-3-319-03160-6 U6 - https://doi.org/10.1007/978-3-319-03161-3_20 VL - 8253 SP - 284 EP - 295 PB - Springer International Publishing CY - Cham ER -