@techreport{DenkKhabyuk2019, author = {Denk, Maximilian and Khabyuk, Olexiy}, title = {Wie relevant sind Chatbots als Kommunikations- und Marketinginstrument f{\"u}r Hochschulen? Konzeption und Akzeptanz eines Chatbot-Prototyps f{\"u}r den Master-Studiengang „Kommunikations-, Multimedia- und Marktmanagement" der Hochschule D{\"u}sseldorf}, address = {D{\"u}sseldorf}, organization = {Hochschule D{\"u}sseldorf}, issn = {2365-3361}, doi = {10.20385/2365-3361/2019.52}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:due62-opus-20332}, pages = {109}, year = {2019}, abstract = {Die Ver{\"o}ffentlichung gibt zun{\"a}chst einen {\"U}berblick {\"u}ber das Themenfeld "Chatbots" aus der medieninformatischen und kommunikationswissenschaftlichen Perspektive. Auchwird der Einsatz von Chatbots als Kommunikations- und Marketinginstrument im Hochschulbereich diskutiert. Aufbauend auf einer Weiterentwicklung des Technologieakzeptanzmodells (TAM) wird der Konzeptionsprozess eines Chatbotprototyps f{\"u}r den Masterstudiengang "Kommunikations-, Multimedia- und Marktmanagement" dokumentiert und der Prototyp selbst empirisch evaluiert. Die Zielgruppe der Studierenden stellt einem solchen Kommunikationsinstrument ein positives Zeugnis aus. Die Entscheidung einer Hochschule zur Einf{\"u}hrungeines Chatbots sollte jedoch individuell vor dem Hintergrund einer Kosten-Nutzen-Abw{\"a}gung und der eigenen p{\"a}dagogischen Mission getroffen werden.}, subject = {Chatbot}, language = {de} } @article{Khabyuk2018, author = {Khabyuk, Olexiy}, title = {\#Micro-In­flu­en­ce: Ver­trau­en im digi­ta­len Zeit­al­ter}, series = {Juna - Zeitschrift des Bayerischen Jugendrings​​}, journal = {Juna - Zeitschrift des Bayerischen Jugendrings​​}, number = {4}, pages = {6 -- 7}, year = {2018}, language = {de} } @article{Khabyuk2019, author = {Khabyuk, Olexiy}, title = {F{\"u}nf Thesen zur Zukunft der Kommunikation}, series = {Schweitzer Forum}, journal = {Schweitzer Forum}, number = {2}, pages = {24 -- 25}, year = {2019}, language = {de} } @book{Khabyuk2019, author = {Khabyuk, Olexiy}, title = {Kommunikationsmodelle: Grundlagen - Anwendungsfelder - Grenzen}, series = {BWL Bachelor Basics}, journal = {BWL Bachelor Basics}, publisher = {Verlag W. Kohlhammer}, address = {Stuttgart}, isbn = {978-3-17-032696-5}, year = {2019}, language = {de} } @techreport{KopsKhabyuk2007, author = {Kops, Manfred and Khabyuk, Olexiy}, title = {A methodology for the graphical exposition of broadcasting systems}, volume = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {231e}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-938933-34-3}, year = {2007}, language = {en} } @techreport{Khabyuk2004, author = {Khabyuk, Olexiy}, title = {Der ukrainische Rundfunk zwischen Staat und Markt: Platz f{\"u}r einen dritten Weg?}, volume = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {104}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-934156-73-9}, year = {2004}, language = {de} } @article{Khabyuk2006, author = {Khabyuk, Olexiy}, title = {Вплив Базеля ІІ на банки та економіку}, series = {Вісник Національного банку України}, journal = {Вісник Національного банку України}, number = {8}, pages = {10 -- 13}, year = {2006}, language = {ru} } @techreport{Khabyuk2007, author = {Khabyuk, Olexiy}, title = {Einf{\"u}hrung eines {\"o}ffentlich-rechtlichen Rundfunks in der Ukraine: Voraussetzungen und verpasste Gelegenheiten}, volume = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {227}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-938933-28-2}, year = {2007}, language = {de} } @book{Khabyuk2008, author = {Khabyuk, Olexiy}, title = {Банківське регулювання та нагляд через призму рекомендацій Базельського комітету}, publisher = {ПрутПринт}, address = {Івано-Франківськ, Снятин}, organization = {ПрутПринт}, isbn = {978-966-8209-94-9}, year = {2008}, language = {ru} } @article{Khabyuk2009, author = {Khabyuk, Olexiy}, title = {Стан та перспективи розвитку кабельних мереж у ФРН}, series = {Телерадіокур'єр}, journal = {Телерадіокур'єр}, number = {2}, pages = {55 -- 56}, year = {2009}, language = {ru} } @article{Khabyuk2010, author = {Khabyuk, Olexiy}, title = {Past, present and future of Public Service Broadcasting in Germany}, series = {Central European Journal of Communication}, journal = {Central European Journal of Communication}, number = {1}, pages = {21 -- 36}, year = {2010}, abstract = {Based on the dimensions of state interference proposed by Blumler and Gurevitch (1995), this paper follows their approach from an economic perspective. Therefore three alternative ways to provide broadcasting goods (the market, the state and the voluntary sector) are introduced. Next a historical overview of the German public service broadcasting is provided. Main legal provi- sions are described in theoretical remarks with focus on constitution of supervisory bodies of pub- lic service broadcasters. Ways and cases of political interventions are discussed there. The funding of public service broadcasters is depicted. Some recent developments are presented, related to the so-called "three step test" for new or changed online offerings of public service broadcasters. The German public service broadcasting sector is evaluated and visualized by means of the para- digm. Although different possibilities of state influence exist, German public service broadcasting can be characterized all in all as rather state-distant. New challenges arise, however, from the trans- formation process in public service media.}, language = {en} } @incollection{Khabyuk2010, author = {Khabyuk, Olexiy}, title = {Public Service Broadcasting in Ukraine: To be or not to be?}, series = {Comparative media systems: European and global perspectives}, booktitle = {Comparative media systems: European and global perspectives}, editor = {Dobek-Ostrowska, Bogusława}, publisher = {CEU Press}, address = {New York}, isbn = {9786155211898}, pages = {115 -- 126}, year = {2010}, language = {en} } @techreport{ДеркачKhabyuk2010, author = {Деркач, Уляна and Khabyuk, Olexiy}, title = {Неофіційний переклад найважливіших положень основних договорів у сфері суспільно-правового телерадіомовлення Федеративної республіки Німеччини}, series = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, journal = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {264}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-938933-69-8}, year = {2010}, language = {ru} } @techreport{Khabyuk2010, author = {Khabyuk, Olexiy}, title = {Суспільно-правове мовлення у Федеративній республіці Німеччина}, volume = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {270}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-938933-76-3}, year = {2010}, language = {de} } @article{Khabyuk2011, author = {Khabyuk, Olexiy}, title = {Die Einf{\"u}hrung eines staatsfernen {\"o}ffentlichen Rundfunks in der Ukraine: Sisyphos kurz vor dem Gipfel?}, series = {Ukraine-Analysen}, journal = {Ukraine-Analysen}, pages = {2 -- 13}, year = {2011}, language = {de} } @techreport{Khabyuk2011, author = {Khabyuk, Olexiy}, title = {Introducing state-distant public broadcasting in Ukraine}, volume = {Arbeitspapiere des Instituts f{\"u}r Rundfunk{\"o}konomie an der Universit{\"a}t zu K{\"o}ln}, number = {286}, publisher = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, address = {K{\"o}ln}, organization = {Inst. f{\"u}r Rundfunk{\"o}konomie, Univ. K{\"o}ln}, isbn = {978-3-938933-94-7}, year = {2011}, language = {en} } @incollection{Khabyuk2011, author = {Khabyuk, Olexiy}, title = {Protecting Public Service Broadcasting from State Intervention}, series = {Public Service Broadcasting: A German-Ukrainian Exchange of Opinions}, booktitle = {Public Service Broadcasting: A German-Ukrainian Exchange of Opinions}, editor = {Khabyuk, Olexiy}, publisher = {Lit-Verlag}, address = {Berlin}, isbn = {978-3-643-80094-7}, pages = {67 -- 74}, year = {2011}, language = {en} } @book{Khabyuk2012, author = {Khabyuk, Olexiy}, title = {Концептуальні основи медіа-економіки як галузі науки в Україні}, publisher = {ЛНУ і.Франка}, address = {Lwiw}, organization = {ЛНУ і.Франка}, year = {2012}, language = {ru} } @techreport{Khabyuk2018, author = {Khabyuk, Olexiy}, title = {Nachwuchswissenschaftliche Impulse zur Digitalisierung der Kommunikation}, number = {41}, address = {D{\"u}sseldorf}, issn = {2365-3361}, doi = {10.20385/2365-3361/2018.41}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:due62-opus-11853}, year = {2018}, abstract = {Der vorliegende Sammelband enth{\"a}lt Kurzfassungen von sechs Bachelor- und Masterabschlussarbeiten aus den Jahren 2014-2017, die am Fachbereich Wirtschaftswissenschaften der Hochschule D{\"u}sseldorf eingereicht wurden. Diese Ver{\"o}ffentlichung stellt einen bescheidenen Beitrag zur Diskussion dar, ob wissenschaftliche Arbeiten unterhalb der Promotionsschwelle bereits publikationsf{\"a}hig sind. Die in den Beitr{\"a}gen behandelten Themen verdeutlichen zugleich die Spannbreite im Fachbereich er{\"o}rterten kommunikationsrelevanten Themenstellungen aus {\"o}konomischer Perspektive: von der Datenschutzproblematik in E-Administration, {\"u}ber Werbewirkungen klassischer und neuwertiger Werbeformen, bis hin zu datenbasierten Marketingprozessen und Gesch{\"a}ftsmodellen im B2B-Sektor, im Energieversorgungssektor sowie im Lebensmitteleinzelhandel.}, language = {de} } @techreport{KhabyukKops2018, author = {Khabyuk, Olexiy and Kops, Manfred}, title = {Broadcasting as a Means of Signal Transmission in Germany}, number = {40}, address = {D{\"u}sseldorf}, issn = {2365-3361}, doi = {10.20385/2365-3361/2018.40}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:due62-opus-11735}, year = {2018}, abstract = {The paper at hand provides a brief overview of the development of broadcasting as a means of signal transmission in Germany during its emergence (1920-1945), nationwide extension (1946-1980), expansion of satellite andcable broadcasting (1981-1995) and the still ongoing process of digitalisation (up from 1996). With regard to the general subject of the project the paper is embedded in, it also briefly dis-cusses the most obvious and relevant consequences of the alteringforms of signal transmission for broadcasting as a logistic and technological system to transmit information, and the consequences for broadcasting as an institution that provides information to the public \&\#8211; and thus has societal, political, cultural and economicimplications.}, language = {de} }