@incollection{LauszusKalka2006, author = {Lauszus, Dieter and Kalka, Regine}, title = {Preiscontrolling}, series = {Handbuch Marketingcontrolling}, booktitle = {Handbuch Marketingcontrolling}, editor = {Reinecke, Sven and Tomczak, Torsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-409-14286-1}, doi = {10.1007/978-3-8349-9335-9_20}, pages = {485 -- 506}, year = {2006}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Neue Perspektiven f{\"u}r die Preiskommunikation in einer digitalen Welt}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_27}, pages = {471 -- 490}, year = {2020}, language = {de} } @article{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Zentrale Rolle f{\"u}r das Sales-Team}, series = {Sales Excellence}, volume = {29}, journal = {Sales Excellence}, number = {6}, publisher = {Springer Fachmedien}, doi = {10.1007/s35141-020-0309-7}, pages = {38 -- 41}, year = {2020}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Maßnahmen und Argumente in der Preisver{\"a}nderungskommunikation gegen{\"u}ber Endkunden}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_8}, pages = {151 -- 170}, year = {2020}, language = {de} } @incollection{KalkaKraemer2020, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Einordnung, Aufgaben und Rahmenbedingungen der Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_1}, pages = {3 -- 25}, year = {2020}, language = {de} } @incollection{Kalka2011, author = {Kalka, Regine}, title = {Die Messung der Markenst{\"a}rke im Einzelhandel}, series = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, booktitle = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, editor = {Kirchd{\"o}rfer, Rainer and Schmid, Daniel C.}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {978-3-8452-3472-4}, doi = {10.5771/9783845234724-145}, pages = {145 -- 169}, year = {2011}, language = {de} } @incollection{KalkaLauszusEbel1998, author = {Kalka, Regine and Lauszus, Dieter and Ebel, Bernhard}, title = {Euro-Preisbildung: Marketingstrategien bei der Euro-Preisbildung}, series = {Euro-Guide: Handbuch der Europ{\"a}ischen Wirtschafts- und W{\"a}hrungsunion}, booktitle = {Euro-Guide: Handbuch der Europ{\"a}ischen Wirtschafts- und W{\"a}hrungsunion}, editor = {Deutscher Wirtschaftsdienst,}, publisher = {Fachverlag Deutscher Wirtschatsdienst}, address = {K{\"o}ln}, year = {1998}, language = {de} } @incollection{KalkaSimonLauszus1999, author = {Kalka, Regine and Simon, Hermann and Lauszus, Dieter}, title = {Der Euro im Spannungsfeld H{\"a}ndler-Hersteller}, series = {Perspektiven der Distribution: Eine Bestandsaufnahme an der Schwelle zu einem neuen Jahrtausend}, booktitle = {Perspektiven der Distribution: Eine Bestandsaufnahme an der Schwelle zu einem neuen Jahrtausend}, editor = {Beisheim, Otto}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, year = {1999}, language = {de} } @incollection{KalkaSimonBoettcher1997, author = {Kalka, Regine and Simon, Hermann and B{\"o}ttcher, Stefan}, title = {Politique de prix}, series = {Encyclop{\´e}die de gestion}, booktitle = {Encyclop{\´e}die de gestion}, editor = {Simon, Yves and Joffre, Patrick}, publisher = {Economica}, address = {Paris}, isbn = {978-2-7178-3042-2}, pages = {2357 -- 2382}, year = {1997}, language = {de} } @book{KalkaMaessen2003, author = {Kalka, Regine and M{\"a}ßen, Andrea}, title = {Marketing kl{\´i}č k rozhodov{\´a}n{\´i}, co prod{\´a}vat, komu a jak}, publisher = {Grada Publ}, address = {Praha}, isbn = {978-80-247-0413-5}, year = {2003}, language = {de} } @book{KalkaMaessen2009, author = {Kalka, Regine and M{\"a}ßen, Andrea}, title = {Marketing: mit Info zum Online-Marketing}, series = {Taschenguide}, journal = {Taschenguide}, publisher = {Haufe}, address = {Freiburg im Breisgau}, isbn = {978-3-448-10043-3}, pages = {128}, year = {2009}, language = {de} }