@techreport{DeckertNawratScherer2018, author = {Deckert, Carsten and Nawrat, Nicole and Scherer, Anke}, title = {Cultural Product Design Matrix}, series = {CBS Working Paper Series}, volume = {2}, journal = {CBS Working Paper Series}, publisher = {Cologne Business School}, address = {K{\"o}ln}, organization = {Cologne Business School}, issn = {2195-6618}, year = {2018}, language = {en} }