@misc{Gerhards2021, author = {Gerhards, Claudia}, title = {Was zeichnet „gutes Verhalten" von Influencern bei Werbekooperationen aus? Die Sicht von Agenturen}, series = {transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement}, volume = {67}, journal = {transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement}, number = {2}, publisher = {New Business Verlag}, issn = {1436-798X}, pages = {100 -- 105}, year = {2021}, language = {de} }