@inproceedings{GerhardtGeigerSaeger2025, author = {Gerhardt, Emil and Geiger, Chris and S{\"a}ger, Mitja}, title = {Designing Fractal Expressions for Immersive Aesthetic Experiences}, series = {2025 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)}, booktitle = {2025 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)}, publisher = {IEEE}, address = {Piscataway, NJ}, doi = {10.1109/VRW66409.2025.00466}, pages = {1642 -- 1643}, year = {2025}, subject = {Virtuelle Realit{\"a}t}, language = {en} } @article{Gerhards2023, author = {Gerhards, Claudia}, title = {Of tubes and telegrams: The names of social media platforms and messenger services}, series = {Convergence: The International Journal of Research into New Media Technologies}, volume = {0}, journal = {Convergence: The International Journal of Research into New Media Technologies}, number = {0}, publisher = {Sage}, issn = {1748-7382}, doi = {10.1177/13548565231174591}, pages = {1 -- 25}, year = {2023}, language = {en} } @incollection{Gerhards2022, author = {Gerhards, Claudia}, title = {Influencen}, series = {Historisches W{\"o}rterbuch des Mediengebrauchs, Bd. 3}, booktitle = {Historisches W{\"o}rterbuch des Mediengebrauchs, Bd. 3}, editor = {Christians, Heiko and Bickenbach, Matthias and Wegmann, Nikolaus}, publisher = {B{\"o}hlau}, address = {K{\"o}ln, Weimar, Wien}, isbn = {978-3-412-51430-3}, pages = {163 -- 179}, year = {2022}, language = {de} } @misc{Gerhards2021, author = {Gerhards, Claudia}, title = {Was zeichnet „gutes Verhalten" von Influencern bei Werbekooperationen aus? Die Sicht von Agenturen}, series = {transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement}, volume = {67}, journal = {transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement}, number = {2}, publisher = {New Business Verlag}, issn = {1436-798X}, pages = {100 -- 105}, year = {2021}, language = {de} } @incollection{Gerhards2018, author = {Gerhards, Claudia}, title = {Snapchatten}, series = {Historisches W{\"o}rterbuch des Mediengebrauchs, Bd. 2}, booktitle = {Historisches W{\"o}rterbuch des Mediengebrauchs, Bd. 2}, editor = {Christians, Heiko and Bickenbach, Matthias and Wegmann, Nikolaus}, publisher = {B{\"o}hlau}, address = {K{\"o}ln, Weimar, Wien}, isbn = {978-3-412-50512-7}, pages = {425 -- 439}, year = {2018}, language = {de} } @article{Gerhards2015, author = {Gerhards, Claudia}, title = {YouTube-basierte Gesch{\"a}ftsmodelle von Bewegtbildanbietern. Eine Option f{\"u}r Fernsehproduzenten?}, series = {MedienWirtschaft. Zeitschrift f{\"u}r Medienmanagement und Medien{\"o}konomie}, volume = {12}, journal = {MedienWirtschaft. Zeitschrift f{\"u}r Medienmanagement und Medien{\"o}konomie}, number = {2}, publisher = {New-Business-Verlag}, issn = {1613-0669}, pages = {14 -- 26}, year = {2015}, language = {de} } @article{Gerhards2017, author = {Gerhards, Claudia}, title = {Product placement on YouTube: An explorative study on YouTube creators' experiences with advertisers}, series = {Convergence: The International Journal of Research into New Media Technologies}, volume = {25}, journal = {Convergence: The International Journal of Research into New Media Technologies}, number = {3}, publisher = {SAGE Publications}, issn = {1354-8565}, doi = {10.1177/1354856517736977}, pages = {516 -- 533}, year = {2017}, abstract = {During its process of diffusion, YouTube has become increasingly attractive for advertisers, not only in terms of classical commercials (like pre-roll ads) but also in terms of product placement opportunities. This article aims to explore the processes between YouTube creators and advertisers concerning product placement enquiries. For this purpose, YouTube creators from Germany ( n = 57) answered an online survey about their experiences with advertisers. The creators covered a wide range of YouTube channel genres (beauty, fashion, comedy, gaming, cooking) and differed in number of subscribers. Some creators who took part in the survey had less than 20,000 subscribers, others had between 20,000 and 500,000 subscribers and still others had more than 500,000 subscribers. How often do YouTube creators use product placement? Is paid-for placement an important source of finance for them? How professional are the relations and processes between YouTube creators and advertisers? Before presenting and discussing the results of the empirical survey of the current use of product placement, a brief history of how YouTube has become a marketing space for advertisers is provided.}, language = {en} } @article{Gerhards2025, author = {Gerhards, Claudia}, title = {Social Media Influencers as "Dirty Workers": An Explorative Study on How They Use Strategies to Reduce the Moral Taint}, series = {Social Media + Society}, volume = {11}, journal = {Social Media + Society}, number = {2}, publisher = {SAGE Publications}, issn = {2056-3051}, doi = {10.1177/20563051251348917}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:due62-opus-54189}, pages = {17}, year = {2025}, abstract = {Since social media influencers have become popular and monetize their content with the help of advertising deals, they have been associated with morally questionable, deceptive behavior. The list of misconduct is long. It includes, for example, not disclosing sponsored content, withholding negative experiences with promoted products, buying fake followers, and promoting false ideals of beauty. Building on the concept of "dirty work" as a theoretical framework, this article asks which strategies influencers use to soften this moral taint. Qualitative interviews with influencers living in Germany show that they are aware of their negative image in public and use various stigma management strategies. This article offers a perspective that has not yet played a role in the ethics debate about influencers. It asks how influencers, who are often associated with morally questionable practices, immunize themselves against this negative image and find a positive work identity.}, language = {en} } @article{GeneralBobrowskiPoehleretal.2015, author = {General, S. and Bobrowski, N. and P{\"o}hler, D. and Weber, Konradin and Fischer, C. and Platt, U.}, title = {Airborne I-DOAS measurements at Mt. Etna: BrO and OClO evolution in the plume}, series = {Journal of Volcanology and Geothermal Research}, volume = {300}, journal = {Journal of Volcanology and Geothermal Research}, publisher = {Elsevier}, issn = {0377-0273}, doi = {10.1016/j.jvolgeores.2014.05.012}, pages = {175 -- 186}, year = {2015}, language = {en} } @inproceedings{GeigerThieleMeyeretal.2013, author = {Geiger, Christian and Thiele, Simon and Meyer, Laurid and Meyer, Stefan and H{\"o}ren, Lutz and Drochtert, Daniel}, title = {Goin' Goblins - Iterative Design of an Entertaining Archery Experience}, series = {Advances in Computer Entertainment. 10th International Conference, ACE 2013, Boekelo, The Netherlands, November 12-15, 2013. Proceedings}, volume = {8253}, booktitle = {Advances in Computer Entertainment. 10th International Conference, ACE 2013, Boekelo, The Netherlands, November 12-15, 2013. Proceedings}, editor = {Reidsma, Dennis and Katayose, Haruhiro and Nijholt, Anton}, publisher = {Springer International Publishing}, address = {Cham}, isbn = {978-3-319-03160-6}, doi = {10.1007/978-3-319-03161-3_20}, pages = {284 -- 295}, year = {2013}, language = {en} }