@inproceedings{WoeldeckeVierjahnFlaskoetal.2009, author = {W{\"o}ldecke, Bj{\"o}rn and Vierjahn, Tom and Flasko, Matthias and Herder, Jens and Geiger, Christian}, title = {Steering actors through a virtual set employing vibro-tactile feedback}, series = {TEI '09 Proceedings of the 3rd International Conference on Tangible and Embedded Interaction}, booktitle = {TEI '09 Proceedings of the 3rd International Conference on Tangible and Embedded Interaction}, publisher = {ACM}, address = {New York}, isbn = {978-1-60558-493-5}, doi = {10.1145/1517664.1517703}, pages = {169 -- 174}, year = {2009}, abstract = {Actors in virtual studio productions are faced with the challenge that they have to interact with invisible virtual objects because these elements are rendered separately and combined with the real image later in the production process. Virtual sets typically use static virtual elements or animated objects with predefined behavior so that actors can practice their performance and errors can be corrected in the post production. With the demand for inexpensive live recording and interactive TV productions, virtual objects will be dynamically rendered at arbitrary positions that cannot be predicted by the actor. Perceptive aids have to be employed to support a natural interaction with these objects. In our work we study the effect of haptic feedback for a simple form of interaction. Actors are equipped with a custom built haptic belt and get vibrotactile feedback during a small navigational task (path following). We present a prototype of a wireless vibrotactile feedback device and a small framework for evaluating haptic feedback in a virtual set environment. Results from an initial pilot study indicate that vibrotactile feedback is a suitable non-visual aid for interaction that is at least comparable to audio-visual alternatives used in virtual set productions.}, language = {en} } @inproceedings{VierjahnWoeldeckeGeigeretal.2009, author = {Vierjahn, Tom and W{\"o}ldecke, Bj{\"o}rn and Geiger, Christian and Herder, Jens}, title = {Improved Direction Signalization Technique Employing Vibrotactile Feedback}, series = {11th Virtual Reality International Conference, VRIC'2009}, booktitle = {11th Virtual Reality International Conference, VRIC'2009}, isbn = {2-9515730-8-1}, pages = {1 -- 8}, year = {2009}, abstract = {Vibrotactile feedback via body-worn vibrating belts is a common means of direction signalization - e.g. for navigational tasks. Consequently such feedback devices are used to guide blind or visually impaired people but can also be used to support other wayfinding tasks - for instance, guiding actors in virtual studio productions. Recent effort has been made to simplify this task by integrating vibrotactile feedback into virtual studio applications. In this work we evaluate the accuracy of an improved direction signalization technique, utilizing a body-worn vibrotactile belt with a limited number of tactors, and compare it to other work. The results from our user study indicate that it is possible to signalize different directions accurately, even with a small number of tactors spaced by 90°.}, language = {en} } @article{StruchholzHerderLeckschat2006, author = {Struchholz, Holger and Herder, Jens and Leckschat, Dieter}, title = {Sound radiation simulation of musical instruments based on interpolation and filtering of multi-channel recordings}, series = {Journal of the 3D-Forum Society}, volume = {20}, journal = {Journal of the 3D-Forum Society}, number = {1}, pages = {41 -- 47}, year = {2006}, abstract = {With the virtual environment developed here, the characteristic sound radiation patterns of musical instruments can be experienced in real-time. The user may freely move around a musical instrument, thereby receiving acoustic and visual feedback in real-time. The perception of auditory and visual effects is intensified by the combination of acoustic and visual elements, as well as the option of user interaction. The simulation of characteristic sound radiation patterns is based on interpolating the intensities of a multichannel recording and offers a near-natural mapping of the sound radiation patterns. Additionally, a simple filter has been developed, enabling the qualitative simulation of an instrument's characteristic sound radiation patterns to be easily implemented within real-time 3D applications. Both methods of simulating sound radiation patterns have been evaluated for a saxophone with respect to their functionality and validity by means of spectral analysis and an auditory experiment.}, language = {en} } @inproceedings{SchirrwagenHerderUweMoebiusetal.2007, author = {Schirrwagen, Jochen and Herder, Jens and Uwe M{\"o}bius, Michael and Regulski, Katharina}, title = {Charakteristiken einer netzgest{\"u}tzten wissenschaftlichen Kommunikation und Umsetzung in Infrastruktur und Publikationsformen}, series = {German e-Science Conference 2007}, booktitle = {German e-Science Conference 2007}, address = {Baden-Baden}, year = {2007}, abstract = {Neue Formen der wissenschaftlichen Kommunikation basieren auf Fortschritten in den Informations- und Kommunikationstechnologien. Das dadurch m{\"o}gliche kollaborative wissenschaftliche Arbeiten liefert Ergebnisse, die in vielf{\"a}ltigen Formaten, als Text, Simulationsdaten oder multimediale Elemente vorliegen. Daraus ergeben sich besondere Anforderungen an Publikations- und Kommunikatonsinfrastrukturen, wie Interoperabilit{\"a}t, Repr{\"a}sentation, Verteilung und Archivierung derartiger komplexer digitaler Objekte. Mit der Initiative Digital Peer Publishing existiert eine Infrastruktur f{\"u}r das Publizieren in elektronischen Zeitschriften. Dieses Publikationsformat erlaubt neben einem schnellen Wissenstransfer eine umfassende Repr{\"a}sentation wissenschaftlicher Ergebnisse. Das Journal of Virtual Reality and Broadcasting als Teil dieser Initiative zeigt am Beispiel des elektronischen Publikationsprozesses den Stand der Wissensvernetzung in seiner Community, sowie aktuelle Entwicklungen um die Erweiterung innovativer Funktionen.}, subject = {E-Science}, language = {de} } @inproceedings{RyskeldievIgarashiZhangetal.2018, author = {Ryskeldiev, Bektur and Igarashi, Toshiharu and Zhang, Junjian and Ochiai, Yoichi and Cohen, Michael and Herder, Jens}, title = {Spotility: Crowdsourced Telepresence for Social and Collaborative Experiences in Mobile Mixed Reality}, series = {ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW '18)}, booktitle = {ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW '18)}, publisher = {ACM}, address = {New York}, isbn = {978-1-4503-6018-0}, doi = {10.1145/3272973.3274100}, pages = {373 -- 376}, year = {2018}, abstract = {Live video streaming is becoming increasingly popular as a form of interaction in social applications. One of its main advantages is an ability to immediately create and connect a community of remote users on the spot. In this paper we discuss how this feature can be used for crowdsourced completion of simple visual search tasks (such as finding specific objects in libraries and stores, or navigating around live events) and social interactions through mobile mixed reality telepresence interfaces. We present a prototype application that allows users to create a mixed reality space with a photospherical imagery as a background and interact with other connected users through viewpoint, audio, and video sharing, as well as realtime annotations in mixed reality space. Believing in the novelty of our system, we conducted a short series of interviews with industry professionals on the possible applications of our system. We discuss proposed use-cases for user evaluation, as well as outline future extensions of our system.}, language = {en} } @incollection{RattayGeigerHerderetal.2007, author = {Rattay, Oliver and Geiger, Christian and Herder, Jens and Goebbels, Gernot and Nikitin, Igor}, title = {Zweih{\"a}ndige Interaktion in VR-Umgebungen}, series = {Augmented \& Virtual Reality in der Produktentstehung}, volume = {209}, booktitle = {Augmented \& Virtual Reality in der Produktentstehung}, editor = {Gausemeier, J{\"u}rgen and Grafe, Michael}, publisher = {Heinz Nixdorf Institut, Universit{\"a}t Paderborn}, address = {Paderborn}, isbn = {978-3-939350-28-6}, pages = {315 -- 332}, year = {2007}, abstract = {Einfach benutzbare VR-Anwendungen erfordern andere Interaktionstechniken als konventionelle Desktop-Anwendungen mit Maus, Tastatur und Desktop-Metapher zur Verf{\"u}gung stellen. Da solche Ans{\"a}tze in Konzeption und Realisierung deutlicher komplexer sind, m{\"u}ssen diese mit Sorgfalt ausgew{\"a}hlt werden. Folgt man der Argumentation, dass VR eine nat{\"u}rliche Interaktion mit virtuellen Objekten erm{\"o}glicht, so f{\"u}hrt dies fast zwangsl{\"a}ufig zu zweih{\"a}ndigen Interaktionstechniken f{\"u}r virtuelle Umgebungen, da Benutzer in realen Umgebungen gewohnt sind, fast ausschlie{\"i}‚lich zweih{\"a}ndig zu agieren. In diesem Beitrag geben wir eine {\"U}bersicht {\"u}ber den Stand der Technik im Bereich zweih{\"a}ndiger Interaktion, leiten Anforderungen an eine Entwicklung zweih{\"a}ndiger Interaktionstechniken in VR ab und beschreiben einen eigenen Ansatz. Dabei geht es um die zweih{\"a}ndige Interaktion bei der Simulation flexibler biegeschlaffer Bauteile (z. B. Schlauchverbindungen).}, language = {de} } @inproceedings{RakowKorezkiBender2012, author = {Rakow, Thomas C. and Korezki, Vitali and Bender, Axel}, title = {Comparing the Contrast for Electronic and Traditional Whiteboards in a Real-life Environment}, series = {Proceedings Electronic Displays Conference 2012, Nuremberg, Germany}, booktitle = {Proceedings Electronic Displays Conference 2012, Nuremberg, Germany}, publisher = {Design \& Elektronik [i.e. WEKA-Fachmedien]}, address = {Haar}, year = {2012}, language = {en} } @article{RakowFaeskornWoykeSchieferetal.2009, author = {Rakow, Thomas C. and Faeskorn-Woyke, Heide and Schiefer, Bernhard and Vossen, Gottfried and W{\"a}sch, J{\"u}rgen}, title = {Tools f{\"u}r die Lehre im Fach Datenbanken}, series = {Datenbank-Spektrum}, volume = {9}, journal = {Datenbank-Spektrum}, number = {29}, issn = {1618-2162}, pages = {5 -- 13}, year = {2009}, language = {de} } @inproceedings{Rakow2007, author = {Rakow, Thomas C.}, title = {Meine Weltbibliothek}, series = {Informatik 2007: Informatik trifft Logistik; Beitr{\"a}ge der 37. Jahrestagung der Gesellschaft f{\"u}r Informatik e.V. (GI); 24. - 27. September 2007 in Bremen}, volume = {GI-Edition Proceedings, 110}, booktitle = {Informatik 2007: Informatik trifft Logistik; Beitr{\"a}ge der 37. Jahrestagung der Gesellschaft f{\"u}r Informatik e.V. (GI); 24. - 27. September 2007 in Bremen}, editor = {Koschke, Rainer and Herzog, Otthein and R{\"o}diger, Karl-Heinz and Ronthaler, Marc}, publisher = {Gesellschaft f{\"u}r Informatik; Jahrestagung der Gesellschaft f{\"u}r Informatik e.V.}, address = {Bonn}, isbn = {978-3-88579-204-8}, pages = {515 -- 520}, year = {2007}, abstract = {In dem Artikel wird die Nutzungwissenschaftlicher Literatur in der Informatik vor zwanzig und zehn Jahren sowie heute beschrieben. Die vorhandenen Vor- und Nachteile und der historische Wandel in der Nutzung werden dargestellt. Auf diesem Vergleich basierend werden Empfehlungen f{\"u}r die Zukunft der wissenschaftlichen Literaturnutzung in Form einer Weltbibliothek 2.0 gegeben.}, language = {de} } @article{Rakow2012, author = {Rakow, Thomas C.}, title = {Touchscreen ersetzt Whiteboard}, series = {FHD Journal}, volume = {33}, journal = {FHD Journal}, number = {2}, pages = {51}, year = {2012}, language = {de} } @incollection{Rakow2015, author = {Rakow, Thomas C.}, title = {Datenbanken im Web}, series = {Taschenbuch Datenbanken}, booktitle = {Taschenbuch Datenbanken}, editor = {Kudrass, Thomas}, edition = {2. Aufl.}, publisher = {Hanser}, address = {M{\"u}nchen}, isbn = {978-3-446-43508-7}, publisher = {Fachhochschule D{\"u}sseldorf}, pages = {189 -- 226}, year = {2015}, language = {de} } @article{NovotnyJaenschHerder2005, author = {Novotny, Tom and Jaensch, Kai and Herder, Jens}, title = {A Database Driven and Virtual Reality supported Environment for Marketing Studies}, series = {Journal of the 3D-Forum Society}, volume = {19}, journal = {Journal of the 3D-Forum Society}, number = {4}, pages = {95 -- 101}, year = {2005}, abstract = {In today's market research mechanisms multi modal technologies are significant tools to perform flexible and price efficient studies for not only consumer products but also consumer goods. Current appraisal mechanisms in combination with applied computer graphics can improve the assessment of a product's launch in the very early design phase or an innovation process. The combination of online questionnaires, Virtual Reality (VR) applications and a database management system offers a powerful tool to let a consumer judge products as well as innovated goods even without having produced a single article. In this paper we present an approach of consumer good studies consisting of common as well as interactive VR product presentations and online questionnaires bases on a bidirectional database management solution to configure and manage numerous studies, virtual sets, goods and participants in an effective way to support the estimation of the received data. Non-programmers can create their test environment including a VR scenario very quickly without any effort. Within the extensive knowledge of consumer goods, marketing instruments can be defined to shorten and improve the rollout process in the early product stages.}, language = {en} } @inproceedings{KlapdohrWoeldeckeMarinosetal.2010, author = {Klapdohr, Monika and W{\"o}ldecke, Bj{\"o}rn and Marinos, Dionysios and Herder, Jens and Geiger, Christian and Vonolfen, Wolfgang}, title = {Vibrotactile Pitfalls: Arm Guidance for Moderators in Virtual TV Studios}, series = {HC '10 Proceedings of the 13th International Conference on Humans and Computers}, booktitle = {HC '10 Proceedings of the 13th International Conference on Humans and Computers}, publisher = {University of Aizu Press}, address = {Aizu-Wakamatsu}, pages = {72 -- 80}, year = {2010}, abstract = {For this study, an experimental vibrotactile feedback system was developed to help actors with the task of moving their arm to a certain place in a virtual tv studio under live conditions. Our intention is to improve interaction with virtual objects in a virtual set, which are usually not directly visible to the actor, but only on distant displays. Vibrotactile feedback might improve the appearance on tv because an actor is able to look in any desired direction (camera or virtual object) or to read text on a teleprompter while interacting with a virtual object. Visual feedback in a virtual studio lacks spatial relation to the actor, which impedes the adjustment of the desired interaction. The five tactors of the implemented system which are mounted on the tracked arm give additional information like collision, navigation and activation. The user study for the developed system shows that the duration for reaching a certain target is much longer in case no visual feedback is given, but the accuracy is similar. In this study, subjects reported that an activation signal indicating the arrival at the target of a drag \& drop task was helpful. In this paper, we discuss the problems we encountered while developing such a vibrotactile display. Keeping these pitfalls in mind could lead to better feedback systems for actors in virtual studio environments.}, language = {en} } @article{JuttnerHerder2006, author = {Juttner, Carsten and Herder, Jens}, title = {Lighting an Interactive Scene in Real-time with a GPU and Video Textures}, series = {Journal of the 3D-Forum Society}, volume = {20}, journal = {Journal of the 3D-Forum Society}, number = {1}, pages = {22 -- 28}, year = {2006}, abstract = {The presentation of virtual environments in real time has always been a demanding task. Specially designed graphics hardware is necessary to deal with the large amounts of data these applications typically produce. For several years the chipsets that were used allowed only simple lighting models and fixed algorithms. But recent development has produced new graphics processing units (GPUs) that are much faster and more programmable than their predecessors. This paper presents an approach to take advantage of these new features. It uses a video texture as part of the lighting calculations for the passenger compartment of a virtual train and was run on the GPU of a recent PC graphics card. The task was to map the varying illumination of a filmed landscape onto the virtual objects and also onto another video texture (showing two passengers), thereby enhancing the realism of the scene.}, language = {en} } @inproceedings{JoeresRakow2013, author = {Joeres, Stephan and Rakow, Thomas C.}, title = {Interaktives Projektrepository zur Unterst{\"u}tzung der Kollaboration in Pr{\"a}senzumgebungen}, series = {DeLFI 2013: Die 11. e-Learning Fachtagung Informatik, 8.-11. September 2013 in Bremen}, volume = {GI-Edition - Lecture Notes in Informatics (LNI), P-218}, booktitle = {DeLFI 2013: Die 11. e-Learning Fachtagung Informatik, 8.-11. September 2013 in Bremen}, editor = {Reiter, Andreas and Rensing, Christoph}, publisher = {Gesellschaft f{\"u}r Informatik e.V.}, isbn = {978-3885796121}, pages = {289 -- 292}, year = {2013}, abstract = {Diese Arbeit pr{\"a}sentiert das Softwarewerkzeug BoardBase, ein f{\"u}r Pr{\"a}senzumgebungen mit Touch-E-Boards konzipiertes Dokumentenrepository. Interaktive Verwaltungs- und Pr{\"a}sentationsm{\"o}glichkeiten unterst{\"u}tzen das kollaborative Lernen in praktischen Ausbildungs- und Studienprojekten. Aufbauend auf dem Dokumentenmodell des Werkzeuges werden die Kollaborationsunterst{\"u}tzung, die Projektorientiertheit sowie die pr{\"a}senz- und touchorientierte Bedienoberfl{\"a}che von BoardBase vorgestellt.}, language = {de} } @incollection{HerderWoerzbergerJuttneretal.2005, author = {Herder, Jens and W{\"o}rzberger, Ralf and Juttner, Carsten and Twelker, Uwe}, title = {Verwendung von Grafikkarten-Prozessoren (GPUs) f{\"u}r eine interaktive Produktvisualisierung in Echtzeit unter Verwendung von Shadern und Videotexturen}, series = {Augmented and Virtual Reality in der Produktentstehung}, volume = {167}, booktitle = {Augmented and Virtual Reality in der Produktentstehung}, editor = {Gausemeier, J{\"u}rgen and Grafe, Michael}, publisher = {Heinz Nixdorf Institut, Universit{\"a}t Paderborn}, address = {Paderborn}, pages = {23 -- 36}, year = {2005}, abstract = {Die Visualisierung von Produkten in Echtzeit ist in vielen Bereichen ein hilfreicher Schritt, um potentiellen Kunden eine Vorstellung vom Einsatzgebiet und einen {\"U}berblick {\"u}ber die finale Anwendung zu erlauben. In den letzten Jahren haben neue Technologien in der Grafikkartenindustrie dazu gef{\"u}hrt, dass fr{\"u}her nur auf teuren Grafikworkstations verf{\"u}gbare M{\"o}glichkeiten nun auch mit relativ kosteng{\"u}nstigen Karten, welche f{\"u}r den Einsatz in Standard-PCs konzipiert wurden, realisierbar sind. Es wird an einem Modellentwurf des Innenraums des People Cargo Movers gezeigt, wie die Beleuchtung innerhalb einer Echtzeitvisualisierung durch Shader realisiert werden kann. Als Lichtquelle wird dabei eine Landschaftsaufnahme herangezogen, welche als eine von mehreren Videotexturen eingebunden wurde. Außerdem werden real im virtuellen Studio gefilmte Personen im Innenraum gleicherma{\"i}‚en {\"u}ber Videotexturen dargestellt und ebenfalls durch die Landschaft beleuchtet.}, language = {de} } @inproceedings{HerderWilkeHeimbachetal.2009, author = {Herder, Jens and Wilke, Michael and Heimbach, Julia and G{\"o}bel, Sebastian and Marinos, Dionysios}, title = {Simple Actor Tracking for Virtual TV Studios Using a Photonic Mixing Device}, series = {12th International Conference on Human and Computer}, booktitle = {12th International Conference on Human and Computer}, address = {Hamamatsu / Aizu-Wakamatsu / D{\"u}sseldorf}, year = {2009}, abstract = {Virtual TV studios use actor tracking systems for resolving the occlusion of computer graphics and studio camera image. The actor tracking delivers the distance between actor and studio camera. We deploy a photonic mixing device, which captures a depth map and a luminance image at low resolution. The renderer engines gets one depth value per actor using the OSC protocol. We describe the actor recognition algorithm based on the luminance image and the depth value calculation. We discuss technical issues like noise and calibration.}, language = {en} } @inproceedings{HerderVonolfenGriesertetal.2004, author = {Herder, Jens and Vonolfen, Wolfgang and Griesert, Arnfried and Heuer, Stefan and Hoffmann, Ansgar and H{\"o}ppner, Bernd}, title = {Interactive Virtual Set Applications for Post Production}, series = {University of Aizu 2004 - Seventh International Conference on Human}, booktitle = {University of Aizu 2004 - Seventh International Conference on Human}, address = {Aizu-Wakamatsu}, year = {2004}, abstract = {Virtual set environments for broadcasting become more sophisticated as well as the visual quality improves. Realtime interaction and production-specific visualization implemented through plugin mechanism enhance the existing systems like the 3DK. This work presents the integration of the Intersense IS-900 SCT camera tracking and 3D interaction into the 3DK virtual studio environment. The main goal of this work is the design of a virtual studio environment for post productions, which includes video output as well as media streaming formats such as MPEG-4. The systems allows high quality offline rendering during post production and 3D interaction by the moderator during the recording.}, language = {en} } @inproceedings{HerderNeiderKinuwaki2007, author = {Herder, Jens and Neider, Christian and Kinuwaki, Shinichi}, title = {HDR-based lighting estimation for virtual studio (TV) environments}, series = {10th International Conference on Human and Computer}, booktitle = {10th International Conference on Human and Computer}, address = {D{\"u}sseldorf, Aizu-Wakamatsu}, pages = {111 -- 117}, year = {2007}, abstract = {Two high dynamic range HDR environments maps based on video streams from fish-eye lens cameras are used for generating virtual lights in a virtual set renderer. The task of realistic virtual light setup of scenes using captured environment maps might be eased as well as visual quality improves. We discuss the light setting problem for virtual studio tv productions which have mixed scenes of real objects, actors, virtual objects and virtual backgrounds. Benefits of hdr interactive light control are that the real light in the studio does not have to be remodeled and the artistic impression by using the light in the studio is also captured. An analysis of system requirements identifies technical challenges. We discuss the properties of a prototype system including test production.}, language = {en} } @incollection{HerderJaenschHorstetal.2004, author = {Herder, Jens and Jaensch, Kai and Horst, Bruno and Novotny, Thomas}, title = {Testm{\"a}rkte in einer Virtuellen Umgebung - Die Bestimmung von Preisabsatzfunktionen zur Unterst{\"u}tzung des Innovationsmanagements}, series = {Augmented and Virtual Reality in der Produktentstehung}, volume = {149}, booktitle = {Augmented and Virtual Reality in der Produktentstehung}, editor = {Gausemeier, J{\"u}rgen and Grafe, Michael}, publisher = {Heinz Nixdorf Institut, Universit{\"a}t Paderborn}, address = {Paderborn}, isbn = {3-935433-58-1}, pages = {97 -- 110}, year = {2004}, abstract = {Multimediale Technologien werden in der Marktforschung immer st{\"a}rker eingesetzt, um flexible und kosteng{\"u}nstige Studien durchzuf{\"u}hren. Im Innovationsprozess kann dabei auf die langj{\"a}hrigen Erfahrungen zur{\"u}ckgegriffen werden, die durch den Einsatz der Computersimulation in der technischen Produktentwicklung zustande gekommen sind. In sehr fr{\"u}hen Phasen des Innovationsprozesses k{\"o}nnen durch Einsatz der neuen Technologien die Markteinf{\"u}hrungskonzepte f{\"u}r neue Produkte getestet werden. Die Applikationen der virtuellen Realit{\"a}t bieten ein einzigartiges Potential, neue Produkte einschlie{\"i}‚lich des Marketingkonzeptes zu testen, ohne dass dieses Produkt bereits physisch vorhanden sein muss. Am Beispiel eines Elementes des Marketingkonzeptes, der Preispolitik, zeigt die vorliegende Studie auf, welches Potential die virtuelle Kaufsituation von Produkten bietet. Der Fokus des Projektes liegt auf der interaktiven Produktpr{\"a}sentation in einer virtuellen Umgebung, die in eine Online-Befragung mit zus{\"a}tzlichen Werbefilmen eingebettet ist. Visuell hochwertige 3D-Produktpr{\"a}sentationen versetzen den Probanden in eine virtuelle Einkaufsumgebung, die einem realen Szenario entspricht. Die virtuellen Produkte werden in mehreren Kaufentscheidungsrunden zu unterschiedlichen Preisen angeboten. Der Preisuntersuchung geht eine Pr{\"a}sentation ausgew{\"a}hlter Werbespots sowie eine produktbezogene Befragung voraus. Im Anschluss an die virtuellen Preisentscheidungen werden die Eindr{\"u}cke sowie einige Kontrollgr{\"o}en abgefragt. In weitergehenden Studien dieser Art k{\"o}nnen die Wirkungen mehrerer Marketing-Instrumente zu einem Zeitpunkt untersucht werden, in dem sich die Produkte noch im Entwicklungsprozess befinden. Auf diesem Weg lassen sich auch Wettbewerbsvorteile bestehender Produkte effizienter erkennen und nutzen. Mit den hoch entwickelten Computer- und Visualisierungstechnologien ist ein m{\"a}chtiges Werkzeug entstanden, das bereits f{\"u}r kommerzielle Pr{\"a}sentationen und Produktstudien eingesetzt wird. Zuk{\"u}nftig kann es auch in Kombination mit Internetanwendungen und klassischen Methoden der Marktforschung zu einem sehr fr{\"u}hen Zeitpunkt umfassende Erkenntnisse {\"u}ber ein Produkt liefern.}, language = {en} }