@incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Neue Perspektiven f{\"u}r die Preiskommunikation in einer digitalen Welt}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_27}, pages = {471 -- 490}, year = {2020}, language = {de} } @incollection{KalkaKraemer2020, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Einordnung, Aufgaben und Rahmenbedingungen der Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_1}, pages = {3 -- 25}, year = {2020}, language = {de} } @misc{OPUS4-2180, title = {Preiskommunikation: Strategische Herausforderungen und innovative Anwendungsfelder}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4}, pages = {490}, year = {2020}, language = {de} }