@article{Kalka1996, author = {Kalka, Regine}, title = {Marketingerfolgsfaktoren im Facheinzelhandel}, series = {der markt - Journal f{\"u}r Marketing}, volume = {35}, journal = {der markt - Journal f{\"u}r Marketing}, number = {4}, doi = {10.1007/BF03031934}, pages = {171 -- 180}, year = {1996}, language = {de} } @book{Kalka1996, author = {Kalka, Regine}, title = {Marketingerfolgsfaktoren im Facheinzelhandel}, publisher = {Deutscher Universit{\"a}tsverlag}, address = {Wiesbaden}, isbn = {978-3-8244-6356-5}, pages = {315}, year = {1996}, language = {de} }