@incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Neue Perspektiven f{\"u}r die Preiskommunikation in einer digitalen Welt}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_27}, pages = {471 -- 490}, year = {2020}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Maßnahmen und Argumente in der Preisver{\"a}nderungskommunikation gegen{\"u}ber Endkunden}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_8}, pages = {151 -- 170}, year = {2020}, language = {de} } @incollection{KalkaKraemer2020, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Einordnung, Aufgaben und Rahmenbedingungen der Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_1}, pages = {3 -- 25}, year = {2020}, language = {de} } @incollection{Kalka2020, author = {Kalka, Regine}, title = {Preispositionierung und Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_3}, url = {http://nbn-resolving.de/FBW}, pages = {53 -- 71}, year = {2020}, language = {de} } @misc{OPUS4-2180, title = {Preiskommunikation: Strategische Herausforderungen und innovative Anwendungsfelder}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4}, pages = {490}, year = {2020}, language = {de} } @incollection{KraemerKalka2017, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {How Digital Disruption Changes Pricing Strategies and Price Models}, series = {Phantom Ex Machina}, booktitle = {Phantom Ex Machina}, editor = {Khare, Anshuman and Stewart, Brian and Schatz, Rod}, publisher = {Springer}, address = {Cham}, isbn = {978-3-319-44467-3}, doi = {10.1007/978-3-319-44468-0_6}, pages = {87 -- 103}, year = {2017}, language = {de} } @article{KalkaKraemer2017, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Kein Anschluss unter dieser Nummer?}, series = {Markenartikel - Das Magazin f{\"u}r Markenf{\"u}hrung}, volume = {80}, journal = {Markenartikel - Das Magazin f{\"u}r Markenf{\"u}hrung}, number = {12}, pages = {100 -- 102}, year = {2017}, language = {de} } @techreport{Williams2016, author = {Williams, Erica J.}, title = {Marketing Communications in English}, publisher = {Wayzgoose Press}, address = {Eugene}, year = {2016}, language = {en} } @incollection{Kalka2011, author = {Kalka, Regine}, title = {Die Messung der Markenst{\"a}rke im Einzelhandel}, series = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, booktitle = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, editor = {Kirchd{\"o}rfer, Rainer and Schmid, Daniel C.}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {978-3-8452-3472-4}, doi = {10.5771/9783845234724-145}, pages = {145 -- 169}, year = {2011}, language = {de} } @book{KalkaMaessen2009, author = {Kalka, Regine and M{\"a}ßen, Andrea}, title = {Marketing: mit Info zum Online-Marketing}, series = {Taschenguide}, journal = {Taschenguide}, publisher = {Haufe}, address = {Freiburg im Breisgau}, isbn = {978-3-448-10043-3}, pages = {128}, year = {2009}, language = {de} } @misc{Richter2008, author = {Richter, Nicole}, title = {Personalmarketing}, series = {Das Wirtschaftsstudium}, journal = {Das Wirtschaftsstudium}, number = {10}, issn = {0340-3084}, pages = {1318 -- 1319}, year = {2008}, language = {de} } @incollection{LauszusKalka2006, author = {Lauszus, Dieter and Kalka, Regine}, title = {Preiscontrolling}, series = {Handbuch Marketingcontrolling}, booktitle = {Handbuch Marketingcontrolling}, editor = {Reinecke, Sven and Tomczak, Torsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-409-14286-1}, doi = {10.1007/978-3-8349-9335-9_20}, pages = {485 -- 506}, year = {2006}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Elemente der Marketingpolitik auf Gesch{\"a}fts- und Projektebene}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {323 -- 340}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Kommunikations- und Distributionspolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {373 -- 388}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Preis- und Konditionenpolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {359 -- 372}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Produkt- und Servicepolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {341 -- 358}, year = {2005}, language = {de} } @book{KalkaMaessen2003, author = {Kalka, Regine and M{\"a}ßen, Andrea}, title = {Marketing kl{\´i}č k rozhodov{\´a}n{\´i}, co prod{\´a}vat, komu a jak}, publisher = {Grada Publ}, address = {Praha}, isbn = {978-80-247-0413-5}, year = {2003}, language = {de} } @book{KalkaMaessen2000, author = {Kalka, Regine and M{\"a}ßen, Andrea}, title = {Richtig werben}, series = {STS-TaschenGuide}, journal = {STS-TaschenGuide}, publisher = {Haufe}, address = {Freiburg im Breisgau}, isbn = {978-3-86027-261-9}, pages = {128}, year = {2000}, language = {de} } @article{KalkaZiehe1999, author = {Kalka, Regine and Ziehe, Nikola}, title = {Dem Preisdruck des Handels proaktiv begegnen}, series = {Lebensmittel-Zeitung}, volume = {51}, journal = {Lebensmittel-Zeitung}, number = {15}, pages = {70 -- 72}, year = {1999}, language = {de} } @inproceedings{KalkaSebastian1998, author = {Kalka, Regine and Sebastian, Karl-Heinz}, title = {Customer Bonding: Die Strategie zur dauerhaften Aussch{\"o}pfung von Kundenpotentialen}, series = {Kundennahe Logistik: wertsch{\"o}pfend, agil, beziehungsorientiert ; 13. Fachtagung der Deutschen Gesellschaft f{\"u}r Logistik, 16. Juni 1998, Darmstadt}, booktitle = {Kundennahe Logistik: wertsch{\"o}pfend, agil, beziehungsorientiert ; 13. Fachtagung der Deutschen Gesellschaft f{\"u}r Logistik, 16. Juni 1998, Darmstadt}, editor = {Pfohl, Hans-Christian and Flickinger, Bernd H.}, publisher = {Erich Schmidt Verlag}, address = {Berlin}, organization = {Deutsche Gesellschaft f{\"u}r Logistik}, isbn = {978-3-503-05034-5}, pages = {194}, year = {1998}, language = {de} } @article{Kalka1996, author = {Kalka, Regine}, title = {Marketingerfolgsfaktoren im Facheinzelhandel}, series = {der markt - Journal f{\"u}r Marketing}, volume = {35}, journal = {der markt - Journal f{\"u}r Marketing}, number = {4}, doi = {10.1007/BF03031934}, pages = {171 -- 180}, year = {1996}, language = {de} } @book{Kalka1996, author = {Kalka, Regine}, title = {Marketingerfolgsfaktoren im Facheinzelhandel}, publisher = {Deutscher Universit{\"a}tsverlag}, address = {Wiesbaden}, isbn = {978-3-8244-6356-5}, pages = {315}, year = {1996}, language = {de} }