@incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Neue Perspektiven f{\"u}r die Preiskommunikation in einer digitalen Welt}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_27}, pages = {471 -- 490}, year = {2020}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Maßnahmen und Argumente in der Preisver{\"a}nderungskommunikation gegen{\"u}ber Endkunden}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_8}, pages = {151 -- 170}, year = {2020}, language = {de} } @incollection{KalkaKraemer2020, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Einordnung, Aufgaben und Rahmenbedingungen der Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_1}, pages = {3 -- 25}, year = {2020}, language = {de} } @incollection{Kalka2020, author = {Kalka, Regine}, title = {Preispositionierung und Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_3}, url = {http://nbn-resolving.de/FBW}, pages = {53 -- 71}, year = {2020}, language = {de} }