@incollection{LauszusKalka2006, author = {Lauszus, Dieter and Kalka, Regine}, title = {Preiscontrolling}, series = {Handbuch Marketingcontrolling}, booktitle = {Handbuch Marketingcontrolling}, editor = {Reinecke, Sven and Tomczak, Torsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-409-14286-1}, doi = {10.1007/978-3-8349-9335-9_20}, pages = {485 -- 506}, year = {2006}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Neue Perspektiven f{\"u}r die Preiskommunikation in einer digitalen Welt}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_27}, pages = {471 -- 490}, year = {2020}, language = {de} } @incollection{KraemerKalka2020, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {Maßnahmen und Argumente in der Preisver{\"a}nderungskommunikation gegen{\"u}ber Endkunden}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_8}, pages = {151 -- 170}, year = {2020}, language = {de} } @incollection{KraemerKalka2017, author = {Kr{\"a}mer, Andreas and Kalka, Regine}, title = {How Digital Disruption Changes Pricing Strategies and Price Models}, series = {Phantom Ex Machina}, booktitle = {Phantom Ex Machina}, editor = {Khare, Anshuman and Stewart, Brian and Schatz, Rod}, publisher = {Springer}, address = {Cham}, isbn = {978-3-319-44467-3}, doi = {10.1007/978-3-319-44468-0_6}, pages = {87 -- 103}, year = {2017}, language = {de} } @incollection{KalkaSimonLauszus1999, author = {Kalka, Regine and Simon, Hermann and Lauszus, Dieter}, title = {Der Euro im Spannungsfeld H{\"a}ndler-Hersteller}, series = {Perspektiven der Distribution: Eine Bestandsaufnahme an der Schwelle zu einem neuen Jahrtausend}, booktitle = {Perspektiven der Distribution: Eine Bestandsaufnahme an der Schwelle zu einem neuen Jahrtausend}, editor = {Beisheim, Otto}, publisher = {Sch{\"a}ffer-Poeschel Verlag}, address = {Stuttgart}, year = {1999}, language = {de} } @incollection{KalkaSimonBoettcher1997, author = {Kalka, Regine and Simon, Hermann and B{\"o}ttcher, Stefan}, title = {Politique de prix}, series = {Encyclop{\´e}die de gestion}, booktitle = {Encyclop{\´e}die de gestion}, editor = {Simon, Yves and Joffre, Patrick}, publisher = {Economica}, address = {Paris}, isbn = {978-2-7178-3042-2}, pages = {2357 -- 2382}, year = {1997}, language = {de} } @incollection{KalkaLauszusEbel1998, author = {Kalka, Regine and Lauszus, Dieter and Ebel, Bernhard}, title = {Euro-Preisbildung: Marketingstrategien bei der Euro-Preisbildung}, series = {Euro-Guide: Handbuch der Europ{\"a}ischen Wirtschafts- und W{\"a}hrungsunion}, booktitle = {Euro-Guide: Handbuch der Europ{\"a}ischen Wirtschafts- und W{\"a}hrungsunion}, editor = {Deutscher Wirtschaftsdienst,}, publisher = {Fachverlag Deutscher Wirtschatsdienst}, address = {K{\"o}ln}, year = {1998}, language = {de} } @incollection{KalkaLauszus2000, author = {Kalka, Regine and Lauszus, Dieter}, title = {Marktgerechte Produktentwicklung mit Hilfe von Target-Pricing/Target-Costing}, series = {Service-Leistungen f{\"u}r KMU - innovative Modelle f{\"u}r Beratung und Qualifizierung}, booktitle = {Service-Leistungen f{\"u}r KMU - innovative Modelle f{\"u}r Beratung und Qualifizierung}, editor = {Alten, Werner and Weiß, Reinhold}, publisher = {Deutscher Institutsverlag}, address = {K{\"o}ln}, isbn = {978-3-602-14498-3}, pages = {48 -- 55}, year = {2000}, language = {de} } @incollection{KalkaKraemer2020, author = {Kalka, Regine and Kr{\"a}mer, Andreas}, title = {Einordnung, Aufgaben und Rahmenbedingungen der Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_1}, pages = {3 -- 25}, year = {2020}, language = {de} } @incollection{Kalka2020, author = {Kalka, Regine}, title = {Preispositionierung und Preiskommunikation}, series = {Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Kalka, Regine and Kr{\"a}mer, Andreas}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_3}, url = {http://nbn-resolving.de/FBW}, pages = {53 -- 71}, year = {2020}, language = {de} } @incollection{Kalka2013, author = {Kalka, Regine}, title = {Messemanagement in Forschung und Praxis}, series = {Marketing in Forschung und Praxis: Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing}, booktitle = {Marketing in Forschung und Praxis: Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing}, editor = {Hofbauer, G{\"u}nter and Pattloch, Annette and Stumpf, Marcus}, publisher = {uni-edition}, address = {Berlin}, isbn = {978-3-942171-98-4}, pages = {355 -- 374}, year = {2013}, language = {de} } @incollection{Kalka2011, author = {Kalka, Regine}, title = {Die Messung der Markenst{\"a}rke im Einzelhandel}, series = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, booktitle = {Der europ{\"a}ische Facheinzelhandel - Herausforderungen und Perspektiven}, editor = {Kirchd{\"o}rfer, Rainer and Schmid, Daniel C.}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {978-3-8452-3472-4}, doi = {10.5771/9783845234724-145}, pages = {145 -- 169}, year = {2011}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Produkt- und Servicepolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {341 -- 358}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Preis- und Konditionenpolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {359 -- 372}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Kommunikations- und Distributionspolitik}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {373 -- 388}, year = {2005}, language = {de} } @incollection{Kalka2005, author = {Kalka, Regine}, title = {Elemente der Marketingpolitik auf Gesch{\"a}fts- und Projektebene}, series = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, booktitle = {K{\"o}lner Kompendium der Messewirtschaft: das Management von Messegesellschaften}, editor = {Delfmann, Werner and Institut f{\"u}r Messewirtschaft und Distributionsforschung,}, publisher = {K{\"o}lner Wissenschaftsverlag}, address = {K{\"o}ln}, isbn = {978-3-937404-20-2}, pages = {323 -- 340}, year = {2005}, language = {de} } @incollection{Kalka2003, author = {Kalka, Regine}, title = {Strategische Grundsatzentscheidungen im Messemanagement}, series = {Handbuch Messemanagement}, booktitle = {Handbuch Messemanagement}, editor = {Kirchgeorg, Manfred and Dornscheidt, Werner M. and Giese, Wilhelm and Stoeck, Norbert}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-322-82461-5 978-3-322-82460-8}, doi = {10.1007/978-3-322-82460-8_28}, pages = {391 -- 405}, year = {2003}, language = {de} }