@incollection{Kalka2013, author = {Kalka, Regine}, title = {Messemanagement in Forschung und Praxis}, series = {Marketing in Forschung und Praxis: Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing}, booktitle = {Marketing in Forschung und Praxis: Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing}, editor = {Hofbauer, G{\"u}nter and Pattloch, Annette and Stumpf, Marcus}, publisher = {uni-edition}, address = {Berlin}, isbn = {978-3-942171-98-4}, pages = {355 -- 374}, year = {2013}, language = {de} } @incollection{Kalka2003, author = {Kalka, Regine}, title = {Strategische Grundsatzentscheidungen im Messemanagement}, series = {Handbuch Messemanagement}, booktitle = {Handbuch Messemanagement}, editor = {Kirchgeorg, Manfred and Dornscheidt, Werner M. and Giese, Wilhelm and Stoeck, Norbert}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-322-82461-5 978-3-322-82460-8}, doi = {10.1007/978-3-322-82460-8_28}, pages = {391 -- 405}, year = {2003}, language = {de} }