@article{Diedrich2001,
  author    = {Diedrich, Andreas},
  title     = {Herausforderung Multi-Channel-Management},
  journal   = {Bankmagazin},
  volume    = {50},
  number    = {3},
  pages     = {58 -- 59},
  doi       = {10.1007/bf03229210},
  year      = {2001},
}