@article{Deckert2016, author = {Deckert, Carsten}, title = {On the Originality-Effectiveness Duality of Creativity: Tensions Concerning the Components of Creativity}, journal = {Business Creativity and the Creative Economy}, volume = {2}, number = {1}, pages = {70 -- 82}, doi = {10.18536/bcce.2016.10.2.1.07}, year = {2016}, }