TY - CONF A1 - Deckert, Carsten T1 - Tensions in Corporate Creativity T2 - Book of Papers N2 - The standard definition of creativity is based on a tension between originality and effectiveness. Borrowing from the wave-particle duality in physics one could say that there is an originality-effectiveness duality at work for creativity. The paper explores how this tension pervades Amabile's (1997) componential theory of organizational creativity with the components organizational motivation, management practices (including work assignment and work control) and resources. As a method the so called value square (" Wertequadrat ") developed by Helwig (1967) and Schulz von Thun (1998) is used which balances a value with its countervalue. The author identifies a tension of corporate tradition and corporate change for organizational motivation, a tension of skills and challenges for work assignment, a tension of management by control and management by loss of control for work control as well as a tension of organizational efficiency and organizational slack for resources. Additionally different implications of these tensions for the resistance of a company to creativity, for an organizational climate conducive to creativity as well as for resource allocation in creative endeavours are discussed. KW - Components of Creativity KW - Corporate Creativity KW - Organizational Creativity Y1 - 2016 UR - https://opus4.kobv.de/opus4-hs-duesseldorf/frontdoor/index/index/docId/1806 UR - https://nbn-resolving.org/urn:nbn:de:hbz:due62-opus-18065 UR - https://www.researchgate.net/publication/313010955_TENSIONS_IN_CORPORATE_CREATIVITY SP - 79 EP - 86 ER -