@incollection{Kalka2020, author = {Kalka, Regine}, title = {Preispositionierung und Preiskommunikation}, booktitle = {Preiskommunikation}, editor = {Regine Kalka and Andreas Kr{\"a}mer}, isbn = {978-3-658-28027-7}, doi = {10.1007/978-3-658-28028-4_3}, url = {http://link.springer.com/10.1007/978-3-658-28028-4_3}, year = {2020}, }