TY - RPRT A1 - Deckert, Carsten A1 - Nawrat, Nicole A1 - Scherer, Anke T1 - Cultural Product Design Matrix T2 - CBS Working Paper Series Y1 - 2018 UR - https://opus4.kobv.de/opus4-hs-duesseldorf/frontdoor/index/index/docId/1787 UR - https://www.researchgate.net/publication/326041216_Cultural_Product_Design_Matrix SN - 2195-6618 VL - 2 PB - Cologne Business School CY - Köln ER -