TY - JOUR A1 - Herzog, Martin A1 - Lepa, Steffen A1 - Egermann, Hauke A1 - Schoenrock, Andreas A1 - Steffens, Jochen T1 - Towards a common terminology for music branding campaigns T2 - Journal of Marketing Management KW - brand identity KW - brand value KW - Music branding KW - Music Branding Expert Terminology (MBET) KW - musical congruity KW - musical meaning Y1 - 2020 UR - https://opus4.kobv.de/opus4-hs-duesseldorf/frontdoor/index/index/docId/2356 N1 - Das Preprint (Accepted Version) ist online verfügbar: https://eprints.whiterose.ac.uk/155624/ (Green Open Access) VL - 36 IS - 1-2 SP - 176 EP - 209 PB - Taylor & Francis ER -