@article{HerzogLepaEgermannetal.2020, author = {Herzog, Martin and Lepa, Steffen and Egermann, Hauke and Schoenrock, Andreas and Steffens, Jochen}, title = {Towards a common terminology for music branding campaigns}, journal = {Journal of Marketing Management}, volume = {36}, number = {1-2}, pages = {176 -- 209}, doi = {10.1080/0267257X.2020.1713856}, year = {2020}, }