TY - CHAP A1 - Danzinger, Frank A1 - Schmidt, Rebekka A1 - Memmert, Fabian A1 - Pichlbauer, Michaela ED - Fritzsche, Albrecht ED - Jonas, Julia M. ED - Roth, Angela ED - Möslein, Kathrin M. T1 - Open Lab Functionalities in Offline-Retail – A Step Towards Future Retail? T2 - Innovating in the Open Lab : the New Potential for Interactive Value Creation across Organizational Boundaries KW - Innovationsmanagement KW - Open Innovation KW - Unternehmenskooperation Y1 - 2020 SN - 9783110628210 SN - 9783110633665 U6 - https://doi.org/10.1515/9783110633665-005 SP - 49 EP - 69 PB - De Gruyter CY - Berlin ER -