TY - CHAP A1 - Buck, Christoph A1 - Ifland, Sebastian A1 - Renz, Michael ED - Ludwig, Thomas ED - Pipek, Volkmar T1 - Value of Star Players in the Digital Age T2 - Human Practice, Digital Ecologies, Our Future: 14. Internationale Tagung Wirtschaftsinformatik (WI 2019). Tagungsband KW - social media KW - transfer market KW - digital strategy KW - football KW - star marketing Y1 - 2019 UR - https://wi2019.de/wp-content/uploads/Tagungsband_WI2019.pdf SP - 587 EP - 601 ER -