@article{YarzaNavarroSchaerEllerSchulzetal., author = {Yarza Navarro-Sch{\"a}r, Vanessa Gabriela and Eller, Eric and Schulz, Marco and Lermer, Eva}, title = {The Trust-NPS Correlation: The Role of Trust in Promoting Customer Loyalty in Swiss Financial Institutions}, series = {PLOS One}, volume = {20}, journal = {PLOS One}, number = {2025,11}, publisher = {Public Library of Science (PLoS)}, issn = {1932-6203}, doi = {10.1371/journal.pone.0334423}, pages = {15}, language = {en} }