@incollection{DanzingerSchmidtMemmertetal., author = {Danzinger, Frank and Schmidt, Rebekka and Memmert, Fabian and Pichlbauer, Michaela}, title = {Open Lab Functionalities in Offline-Retail - A Step Towards Future Retail?}, series = {Innovating in the Open Lab : the New Potential for Interactive Value Creation across Organizational Boundaries}, booktitle = {Innovating in the Open Lab : the New Potential for Interactive Value Creation across Organizational Boundaries}, editor = {Fritzsche, Albrecht and Jonas, Julia M. and Roth, Angela and M{\"o}slein, Kathrin M.}, publisher = {De Gruyter}, address = {Berlin}, isbn = {9783110628210}, doi = {10.1515/9783110633665-005}, pages = {49 -- 69}, subject = {Innovationsmanagement}, language = {en} }