@inproceedings{MaertinAstaBissinger, author = {M{\"a}rtin, Christian and Asta, Pietro and Bissinger, B{\"a}rbel Christine}, title = {Optimizing the Digital Customer Journey - Improving User Experience by Persona-Based and Situation-Aware Adaptations}, series = {Advances in Digital Marketing and eCommerce: First International Conference, 2020 (DMeC 2020) (Springer Proceedings in Business and Economics)}, booktitle = {Advances in Digital Marketing and eCommerce: First International Conference, 2020 (DMeC 2020) (Springer Proceedings in Business and Economics)}, editor = {Mart{\´i}nez-L{\´o}pez, Francisco J. and D'Alessandro, Steven}, publisher = {Springer}, address = {Cham}, isbn = {978-3-030-47594-9}, doi = {10.1007/978-3-030-47595-6_18}, pages = {141 -- 148}, language = {en} }