@article{SchlipfEndrissRottenkolber, author = {Schlipf, Matthias and Endriß, Florian and Rottenkolber, Anna}, title = {Sind Corporate Influencer motiviertere Mitarbeiter?}, series = {Marketing Review St. Gallen}, volume = {38}, journal = {Marketing Review St. Gallen}, number = {2021,1}, issn = {1865-7516}, pages = {10 -- 17}, language = {de} }