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In these uncertain times, young people in particular need more than ever a place of retreat that offers them the opportunity for exchange and prepares them for an independent life. At the same time, the digital development of the Internet and smartphones is omnipresent for this target group, which can lead to risks and opportunities. The goal of this work is to use the attention of the internet and to increase the transparency, accessibility and online visibility of the social institution Piustreff by means of a mobile-first application. Therefore, the research question consists of how an application can support an institution like Piustreff in its work to offer new possibilities of interaction and communication that are beneficial for the different stakeholders.
To answer this question, after in-depth research and a benchmark analysis, the four steps of the User Centered Design (UCD) process were followed with two iterations of the evaluation phase. In the analysis phase different methods like a field study, focus group, workshops and questionnaires helped to understand the target group, their needs, the context of use and requirements of the potential solution. An affinity diagram and information architecture helped to structure the gathered qualitative and quantitative data before a draft of the solution was created using prototyping techniques like paper prototyping and wireframes. The resulted clickable low-fidelity prototype was taken into the first evaluation phase where potential users needed to fulfill specific tasks by using the prototype. Part of this usability testing was the System Usability Scale (SUS) whose results indicated very good usability of the prototype. The concept was adjusted according to the qualitative feedback of the testings. The results of the analysis phase showed amongst other things, that the three main target groups including employees of the institution, children in the age range of 6 to 13 years and adolescents in the age group of 14 to 27 years have different expectations and preferences regarding the application. Therefore, the design of the solution was developed to address these differences by creating three approaches of design systems each for one target group with mood boards and style guides. Furthermore, a high-fidelity prototype was created and tested in the second iteration of evaluation, where the focus lay on the design and user experience of the product. Based on the results of the User Experience Questionnaire (UEQ), which was used to quantitatively measure the user experience, the concept achieved good values in the three dimensions of attractiveness, hedonic and pragmatic quality. After adjusting the prototype according to the qualitative results of the second evaluation phase, the last phase of this project started where the concept was partly implemented using the Content Management System (CMS) Webflow. In summary, it can be said that the concept addresses the needs of the three main stakeholders and the implementation of the solution will continue in cooperation with Piustreff after this work has been submitted.