The Customer Foresight Territory
Author: | Eric EllerORCiD, Rupert Hofmann, Jan Oliver SchwarzORCiD |
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Language: | English |
Document Type: | Article |
Year of first Publication: | 2020 |
published in (English): | Marketing Review St Gallen |
Publisher: | Universität St. Gallen |
Place of publication: | St. Gallen |
Volume: | 2020 |
Issue: | 3 |
First Page: | 888 |
Last Page: | 895 |
Review: | ja |
Open Access: | nein |
Version: | published |
URL: | https://imc.unisg.ch/shop/marketing-review-st-gallen-3-2020-customer-foresight/ |
Release Date: | 2022/03/24 |