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All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners

  • Nudges based on social norms (norm-nudges) can be compelling behavioral interventions compared with traditional interventions such as taxes and regulations, but they do not work in all circumstances. We tested two empirical norm-nudge frames in an online experiment on taking measures for flood preparedness with large samples of homeowners (N = 1805) in two European countries, to evaluate the possible interactions between norm-nudge effectiveness, individual characteristics, and intercultural differences. We contrasted these norm-nudge treatments with a control and norm-focusing treatment by asking respondents to express their beliefs about what other respondents would do before making a decision relevant to their own payoff. We find no evidence of a treatment effect, suggesting that our social norm-nudges do not affect flood preparedness in the context of a flood risk investment game.

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Metadaten
Author:Jantsje M. MolORCiD, Wouter BotzenORCiD, Julia BlaschORCiD, Elissa C. Kranzler, Howard C. Kunreuther
Language:English
Document Type:Article
Year of first Publication:2021
published in (English):Behavioural Public Policy
Publisher:Cambridge University Press
Place of publication:Cambridge
ISSN:2398-0648
Volume:8
Issue:1
First Page:121
Last Page:153
Review:peer-review
Open Access:ja
Version:published
Tag:flood preparedness; homeowners; lab-in-the-field experiment; norm-nudges; social information; social norms
Related Identifier:https://doi.org/10.1017/bpp.2021.17
Licence (German):License Logo Creative Commons BY 4.0
Release Date:2022/03/23