TY - CHAP A1 - Six, Tobias A1 - Lederer, Matthias A1 - Schmidt, Werner A1 - Nirschl, Marco ED - Elstermann, Matthes ED - Betz, Stefanie ED - Lederer, Matthias T1 - Business Process Management Bridging Marketing and IT: Transformation Model for Customer Journey Maps and BPMN T2 - Subject-Oriented Business Process Management: Dynamic Digital Design of Everything – Designing or being designed? UR - https://doi.org/10.1007/978-3-031-19704-8_6 KW - Business process management KW - Model transformation KW - Customer journey map KW - Mapping KW - BPMN Y1 - 2022 UR - https://doi.org/10.1007/978-3-031-19704-8_6 SN - 978-3-031-19704-8 SP - 95 EP - 114 PB - Springer CY - Cham ER -